In a world where the pursuit of "fun" often seems elusive and subjective, understanding the universal elements that make something truly enjoyable becomes a powerful tool for creators. This session dives into the essence of fun. Identifying what makes something fun lets the creator see beyond old tropes and derivative content and allows them to unlock innovative, memorable, and even groundbreaking ideas. This talk will explore the intrinsic elements that universally contribute to the fun factor, enabling creators to navigate the creative landscape with a newfound confidence. Attendees will gain insights into how the principles of fun can be applied across various mediums, but also tackle creating fun content and products.