XR is growing, and we’re seeing incredible new ways for the technology to work for you and with you. Alongside this, the introduction of accessible GAI has opened new routes for XR to be tailored for your own personal strengths and weaknesses. On this path, GAI will entirely reshape what ‘software’ means. Lenovo’s Jason McGuigan will share his perspective on how we’re going to get there and how in the very near future, every XR user will have dynamic, unique, and highly personal experiences.