An essential session for game developers and marketers alike, offering invaluable insights into effectively promoting and launching virtual reality (VR) games and apps. In this session, the panelists will delve into proven strategies and best practices tailored specifically for the unique challenges and opportunities presented by the VR gaming landscape. From leveraging social media and influencer partnerships to crafting compelling trailers and press releases, attendees will gain actionable tactics to maximize visibility, generate buzz, and drive engagement leading up to and following the launch of their VR games.