AI image generation is a disruptive technology that is changing the way we create content, and VFX houses are some of the earliest adopters. What does this mean for artists, clients, and the cost and quality of final deliverables in 2024 and beyond? In this talk, I will show some behind the scenes examples of how this has changed the way I work with agencies, where the technology succeeds and fails, and how to prepare for a future where this is a regular part of production.