Immersive platforms like Roblox, with 77 million daily users, are changing the way developers and audiences engage with entertainment IP. Join experts from Universal Pictures, Sawhorse Productions and Roblox as they discuss how the industry is evolving beyond traditional entertainment to bring beloved characters like Po from Kung Fu Panda to life in an immersive medium. Learn about the creative journey, and what makes an adaptation from 2D to 3D immersive environments successful.