Join us for an insightful panel discussion featuring leading XR experts from Qualcomm, HBS, Accedo, and special guest Michael Conley, CIO and Executive Vice President of the Cleveland Cavaliers.

With advancements in XR hardware, immersive video production, and consumer-facing XR streaming solutions, the technology side of the market is primed for next-generation sports streaming. However, the key question remains: How can business models keep pace with these technological advancements?

Gain exclusive insights into the vision and go-to-market strategy from an executive of one of the world's most advanced sports teams. This discussion will also highlight the essential elements required for decision-makers to validate and build compelling business cases for XR sports services.

Discover how a collaborative Alliance connecting and empowering a global network of key stakeholders, including sports rights owners, rights holders, telco operators, and OEMs, can accelerate the commercialization of XR sports services for the mass market.

This session is a must-attend for those seeking to understand the intersection of technology and business strategy in the evolving landscape of sports entertainment.