As the boundaries between digital and physical worlds continue to blur, the demand for more accessible and innovative web-based augmented reality solutions has never been greater. This session presents an upcoming breakthrough from Niantic that promises to transform how creators and developers engage with web XR content and build 3D experiences across multiple devices. We’ll explore the challenges currently facing developers in this space, including the technical barriers that hinder creative freedom and scalability. Join us as we discuss the future of web-based XR development and show new solutions for creating hyper-immersive, interactive web experiences.