From Disneyland to MYST to Star Wars lightsabers to the most successful Alternate Reality games in the world— the principal creatives of Infinite Rabbit Holes, Chief Executive Officer and former Imagineer Susan Bonds, Chief Creative Officer Alex Lieu, award-winning Game Design Executive Michael Borys, and AR product veteran Mike Goslin, share their insights on mixed reality immersion and the challenge of entertaining audiences on the platforms of tomorrow.