Real-time, responsive, personalized and meaningful customer interactions (at scale) are hard. They used to be impossible for organizations to adequately offer. But some of the biggest brands are making this a reality in virtual worlds, using AI-powered, autonomous digital humans – tipped by Gartner to be a $125 billion industry within the next 10 years. In this session, Dr Jason Catchpole unpacks the incredible new opportunities (and some dangers to consider) for enterprise organizations embodying their brands using the latest AI interfaces, so they can successfully innovate and create memorable, modern customer experiences.