As AR/VR hardware becomes increasingly complex and development costs rise, it is more important than ever to know your audience before you scope your next project. Join us as we walk through a deep well of survey data examining consumer behavior, demographics and expectations. Examples of insights from this session include:

• Nearly 80% of headset users report at least weekly engagement
• Playing video games is far and away the most popular activity in VR
• 40% of men say they have used a headset, but women are not far behind at 35%
• More than 25% of users are on Quest platforms, but Samsung still has strong brand recognition