Marketing XR games is a special kind of circus, and this panel of industry veterans will show you how to be its ringmaster. They'll cut through the noise and tell you what actually works when you're trying to get people excited about playing in virtual worlds - from crafting mixed reality footage that makes folks sit up and take notice, to running demos that leave lasting impressions, to writing press pitches that actually get read. Our panelists have learned every lesson the hard way so you don't have to. Bring your questions and be ready to learn from their experiences.