After nearly 10 years of XR management involving over $40 million in developer and platform funding, this unique talk by Steve Lukas discusses the next stage of necessary growth for ARVR: prioritizing consumers who have no experience or interest in VR. Covering critical pillars for new user adoption, attendees will be presented with best practices, design architecture examples, and lessons learned in XR game development, along with bonus tips on understanding how to navigate working with a variety of corporate audiences.