How does Coca-Cola stay ahead in the fast-paced world of digital marketing? The answer lies in GenAI Content Agility—an approach leveraging Generative AI to create, adapt, and scale content in real-time. This talk explores how Coca-Cola integrates AI to enhance branding, personalize consumer interactions, and optimize its marketing agility across global campaigns. Coca-Cola, a brand synonymous with innovation, is embracing Generative AI to revolutionize content creation, storytelling, and marketing agility. From AI-assisted storytelling to hyper-targeted advertising, discover how Coca-Cola is setting the gold standard for AI-driven marketing agility in the beverage industry and beyond.