Spending on experiential marketing is at an all time high and continues to grow. Why? Because with an overwhelming amount of content online, in-person activations (conferences, trade shows, and live events) have become a critical battleground to capture your customer’s attention. Immersive and interactive activations, whether it's AR, Headworn (MR/VR), 3D displays, AI photobooths, or AI avatars—are redefining audience engagement, turning passive attendees into active participants. Join us to explore cutting-edge strategies for designing immersive activations that captivate audiences, foster connections, and deliver measurable impact across industries.