What happens when a giant brand like Barbie is asked to come to Mixed Reality for the first time? This panel will walk through the end-to-end experience that brought Barbie to Synth Riders. We'll talk about everything from how the deal got made, to how Kluge, a VR game studio, worked hand in hand with Mattel's brilliant production team to make it happen, and how it got marketed and promoted. This is a story of how a brand team with no XR experience got seasoned and shipped a product by working together with a brand new XR partner.