In this talk, AJ explores how emerging technologies are reshaping film and TV production, expanding not just how stories are told, but how they're experienced. From The Lion King remake, which placed filmmakers inside a virtual world, to Fallout, where actors performed within digital sets, Disney's Remembering, where audiences experienced the film in a whole new way – these projects mark a shift in the storytelling paradigm. AJ unpacks how virtual production, cloud computing, and spatial technologies are ushering in a new era of entertainment, one where viewers move from passive spectators to active participants.