Augmented reality is redefining how brands connect with people. It turns everyday moments into interactive experiences and transforms marketing from something we scroll past into something we step into. In this talk, Tom Emrich, author of The Next Dimension, shows how AR is helping brands move beyond traditional campaigns and build meaningful, spatial experiences that resonate.

Through real-world examples and insights from the book, you’ll learn how AR is being used across mobile and mixed reality headsets to unlock new dimensions of storytelling, engagement, and brand loyalty. Discover how leading brands are already building in the era of spatial computing—and how you can too.