Crossing the chasm of plausibility and believability is vital to unlocking true engagement. This defining moment in the human brain can be the difference between a life altering emotional connection to a place versus a gimmick that fails to create a memory.

In this talk, Michael will share insights gained from creating over 120 spatial storytelling experiences on the do’s and don’ts. He will guide you through real world world examples and demonstrate how the Imvizar team have funneled this knowledge into Lureo, a new creator platform built for creatives to enable them to create world-class spatial storytelling experiences without any previous knowledge.