Daniel Kelly is the co-founder of W-RLDS, an adtech company that enables entertainment venues to scale world-building through software-as-a-service. He has helped to lead mixed reality at Coachella for the last four years, overseeing campaigns for Nike and Netflix and with artists like Justice, BLACKPINK & Tobe Nwigwe. Daniel has overseen mixed reality projects for Red Bull, Toyota, and AMIRI.