Over the past 30+ years, the notion of “metaverse” has shifted dramatically—from its origins as a term rooted in VR to a ballooning, all-encompassing buzzword (once conflated even with Web3) in recent years, only to be rapidly pulled back under the XR and virtual world umbrella by industry consensus. This presentation will examine that evolution, tracing how “metaverse” has been redefined over time.

We’ll then introduce “multireality” as XR’s true north—an integrated paradigm where physical, augmented, and virtual experiences coexist fluidly. By exploring how reality creation and the reality creator economy are being transformed by AI and decentralization, we’ll demonstrate why multireality represents the ultimate goal for immersive technology. Join us to understand how this paradigm shift will shape the next decade of XR innovation.