<p>Ori Inbar, CEO and Co-Founder of AWE and Super Ventures, will welcome attendees to the 15th annual AWE USA 2024 event where he will break down the state of the XR Industry, celebrate its rich history and the pioneers who built its foundation, and contemplate our XR+AI future.</p>

<p>With the XR industry evolving rapidly, this session offers a chance to gain perspective on the latest shifts in the space and get a sneak peek at Qualcomm’s vision for the future of XR. Alex Katouzian and Said Bakadir will explore how Qualcomm's foundational technologies are propelling Snapdragon to the forefront of XR innovation. They will share exciting announcements about how Snapdragon is fortifying the ecosystem with strategic partnerships and empowering developers through the Snapdragon Spaces platform.</p>

<p>As a leader in mixed and augmented reality, Meta is committed to bringing solutions leveraging this technology not only to our personal lives, but to the workplace and classroom as well. Learn how these technologies are already helping students and employees connect, learn, and innovate, and how Meta continues to invest in transforming the enterprise and education sectors. Then hear about how Meta is accelerating the next generation of lifestyle experiences for consumers as well and our plans to further help founders who are building consumer lifestyle experience and creating companies on Quest.</p>

<p>Advancements in GenAI are unleashing endless creative possibilities in augmented reality. In this session, discover new GenAI tools at your fingertips and explore new innovations on Snap’s horizon.</p>

<p>Food is available for purchase in the Long Beach Convention Center and at nearby vendors/restaurants.</p>

<p>Join us in the Exhibit Hall where you'll meet sponsors and exhibitors, discover the latest AR/VR tech, check out the newest start-ups, have fun, make connections, and more!</p>

<p>AI, Metaverse, and Web3 are the three core driving forces of the new digital era, also known as Digital Trinity, because they exhibit a trend of synergistic development:</p> <ul><li>AI promotes content production for Metaverse and makes Metaverse a necessity from the perspective of labor replacement;</li> <li>Metaverse provides a multimodal training environment with the lowest cost and risk, the highest efficiency and diversity for the research and development of AI;</li> <li>AI enhances the productivity of individual humans, driving the transformation of production relations towards decentralization, thus promoting the development of the Web3 ecosystem;</li> <li>Trusted and precise incentive mechanisms based on Web3 are key to building a global, open-source, and transparent AI infrastructure to compete with the technical barriers of superpowers and giant companies;</li> <li>Metaverse drives the shift from the physical economy to the digital economy, and the massive amount of native digital assets will increase the demand for Web3 transaction mechanisms;</li> <li>Trusted and reliable digital asset protection based on Web3 is also one of the keys to developing the metaverse digital economy.</li> </ul><p>We refer to AI, Metaverse, and Web3 as Digital Trinity because their synergy will bring about the fission of application ecosystems, the disruption of old paradigms in various industries, and the guidance towards a new form of human civilization.</p>

<p>Implementing XR at any organization can be a challenge, and for larger companies, these challenges are compounded by increased organizational complexity. In this panel, professionals putting XR to work for learning & development will discuss the biggest hurdles they’ve had to overcome and what they continue to struggle with as well as the success they’ve seen and what makes them most proud. From learning management systems to compliance, budget to field deployment, device management to cultural change and more, representatives from Boeing, Booz Allen Hamilton, Pfizer, and Takeda will take advantage of sharing the stage with their peers to engage in a lively discussion and share wins and lessons learned.</p>

<p>In celebration of AWE's 15 Anniversary, please join Robert Fine and Laura Kusumoto as they take you on a whirlwind trip summarizing 30+ years of XR research, development and exploration in healthcare in 15 minutes. Audience participation is encouraged, so please be ready with your quick wit and responses. It will be a fun and fast-paced experience.</p>

<p>You kids don't know how good you have it today!! (But does that mean we complain any less? Nope.) This back-in-MY-day talk reflects on factors that made possible a scaled, VR-enabled producibility analysis breakthrough, WAY BACK in 2010, a technology and practice still thriving across Collins Aerospace today. Sometimes looking back is how best to see the path forward.</p>

<p>Blockchain, crypto, DeFi, DAOs. NFTs, Ordinals, MemeCoins, SocialFi. So many words! So much promise - and so much grift. After a rough couple of years, web3 is back with a vengeance. Is this truly a Brave New decentralized World, or really, fundamentally, just a scam? And why should folks in spatial computing care? Thirty-year Metaverse veteran Tony Parisi has thoughts. He will share them, and stories from the front lines as he continues his transition from 3D technology guru to self-sovereign artist and content creator working in web3 and the Metaverse.</p>

<p style="text-indent:0px;"><span style="font-size:small;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span><span style="word-spacing:0px;"><span style="white-space:normal;"><span style="background-color:#ffffff;"><span><span><span>Unlock the power of 3D immersive solutions in the workplace with Microsoft Mesh. In this session you will discover how to create experiences that facilitate connections across distance, enable 3D visualization and simulations, and more. Dive deep into Mesh capabilities, examining how you can enhance your environments, create interactions, and bring in live data. Finally, we'll cover how AI can help you achieve more in Mesh. Join us to make immersive solutions a reality.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>

<p>Social, augmented reality (AR) experiences in public spaces is an exciting chapter for entertainment. This talk explores the integration of AR to transform vacant retail and common areas into dynamic, interactive playgrounds. Now is the perfect time to embrace this technology for engaging and immersive public exhibitions.<br />  </p>

<p>Join Brad Scoggin, CEO of ArborXR, and Chris Brickler, CEO of Mynd Immersive, as they discuss empowering healthcare VR use cases at scale. They will discuss a recent Stanford case study validating the effectiveness of VR therapy and how Mynd Immersive uses VR therapy to manage pain, improve mood and engagement, and enhance memory. </p> <p>Mynd Immersive is revolutionizing senior care with its VR solutions, currently used by over 10,000 seniors and caretakers worldwide. As the first VR solution to be offered as a supplemental benefit on a Medicare Advantage plan, Mynd Immersive is setting new standards in veteran care and senior wellness.</p> <p>The discussion will also explore the challenges faced in scaling Mynd Immersive, from creating sanitizable VR masks in partnership with ResMed to leveraging ArborXR’s network for device and content management at scale. Chris will offer valuable advice to healthcare institutions looking to pilot VR projects, emphasizing the joy and relief brought by recreational therapies and the significant health improvements from functional therapies. He’ll also discuss the training opportunities Mynd offers for caregivers, addressing high turnover rates in care facilities with a 20-part dementia training program. Don’t miss this opportunity to learn from two industry leaders about the future of VR in healthcare.</p>

<div style="text-indent:0px;"> <p>Metaverse Standards Forum is a non-profit, member-funded consortium of standards-related organizations, companies, and institutions that are cooperating to foster interoperability for an open and inclusive metaverse. Since launching in June 2022, over 2600 organizations have now joined the forum, and more are joining every day. The Forum does not itself create standards but instead generates domain and technical reports, use case and requirements recommendations, pilots, testbeds and plugfests, open source tooling, best practices and guidelines, and other data, insights, and visibility to enable standards organizations to accelerate the development and evolution of standards that will be essential to building the metaverse.</p> <p>Metaverse Acceleration and Sustainability Association (MASA) is the world's first and largest international consortium for metaverse technology research and application promotion. We undertake activities to accelerate the development of metaverse-related technologies, ecosystems and markets across the world, and to do so in a sustainable manner, supporting sustainable development goals. We are striving to be essential to the global metaverse community as a leading platform for metaverse-related collaborations and collective efforts such as open and responsible metaverse development toward a bright future where metaverse is adequately advanced, equitably accessible, and globally embraced for the benefit of humanity.</p> </div>

<p>In this talk, we'll delve into how the latest publication of Machine Learning discoveries collides with the field of XR. This talk goes over the fusion between State Space Models (SSMs), Liquid Neural Networks (LNNs), & augmented reality/virtual reality (AR/VR) systems. Once combined with one another, these three technologies vastly bring about improvements with respect to device immersion and adaptability of digital environments.</p>

<p>It’s always exciting to dream about what’s possible with Augmented Reality — but integrating AR into your business can involve many different directions and unexpected pivots.</p> <p>Unlock the potential of Augmented Reality for your business with two of the industry's leading players. Marti Romances, Co-Founder and Creative Director of Territory Studio, joins Joel Krieger, Head of Creative, Content, and Experience at Magic Leap, to discuss how to bridge imagination to the practical with AR for enterprise. Drawing inspiration from their work on extended reality experiences for Hollywood studios, museums, and immersive venues, Marti and Joel will guide you through the process of transforming AR from a concept into a powerful tool for business, creating compelling, engaging enterprise applications for AR. They will explore how to determine the appropriate XR solution based on use case, the importance of a “develop by doing” mindset, how to create experiences that leverage AR and improve business success, and what to expect in the future for AR in the enterprise. Don’t miss this opportunity to gain firsthand knowledge from pioneers in the field and discover how AR can revolutionize your business.</p>

<p>Learn how Qualcomm and Meta are joining forces to develop next-generation features that make immersive experiences  smoother, faster, and more power efficient. Don't miss the opportunity to hear from our distinguished speakers (to be confirmed) from Meta and Qualcomm as they share insights and advancements in this exciting field. This session is a must-attend for developers interested in keeping up to date with the next-generation features in XR.</p>

<p>Immersive platforms like Roblox, with 77 million daily users, are changing the way developers and audiences engage with entertainment IP. Join experts from Universal Pictures, Sawhorse Productions and Roblox as they discuss how the industry is evolving beyond traditional entertainment to bring beloved characters like Po from Kung Fu Panda to life in an immersive medium. Learn about the creative journey, and what makes an adaptation from 2D to 3D immersive environments successful.</p>

<p>For veterans, readjusting to life after service comes with challenges including finding/returning to a job, accessing mental and healthcare services, and reconnecting with their communities. A U.S. Chamber of Commerce Foundation found that 53% of veterans are unemployed for 4 months or longer after leaving the military, citing a lack of resources and skills needed for the workforce. Immersive technologies are already being employed in some cases, including with the Veteran Affairs Office, as a solution to several of these challenges. In fact, the VAO has been one of the leading industry adopters in virtual and augmented reality for a variety of use cases. In this fireside chat, discover how AI-driven XR is helping veterans overcome some of the challenges of returning to civilian life. From upskilling to pain management and mental health services, XR is helping those who sacrifice so much to keep our country safe.</p>

<p>PIXO VR hosts J.J. Keller and LION Protects to highlight how they are creating the optimal learning experience by integrating XR into their learning product portfolios through a blended learning curriculum, technology stack integrations, and a strategic go-to-market strategy designed to increase revenue and improve training results. In this session we will not only tackle the value of a complete XR integration, but the challenges that come with it and why it is crucial to work with the right XR platform partner.</p>

<p>Discover how XR has transformed the marketing landscape, offering immersive experiences that have redefined engagement and storytelling for brands across the globe. In this fast-paced presentation, we will go down memory lane with over 100 examples of XR Marketing from the beginning to today.  </p>

<p>ExxonMobil has been on a journey to build a Digital Reality Ecosystem with the goal to transform the company to a more visual way of working. This ecosystem aims to seamlessly integrate visual technologies, big data, and real-time information to enhance operations across their assets. By leveraging 3D, immersive, and real-time visual technology, the aim is to reduce cognitive load and empower operators with critical information through a deeper level of context.</p>

<p>Join Radhika, a mindfulness expert and co-creator of the Higher Prana VR app, for an innovative open-eye immersive mindfulness session. This experience engages multiple senses with a focus on sophisticated sound design, validated by their partners. Dive into spatial environments engineered to shift you away from high-stress beta brain states. Enjoy the ambient electro-acoustic "organica" synthesis, created and recorded live by her co-founder in their immersive sound lab. With over a decade of experience mentoring C-level executives, Radhika's insights have shaped this application to effectively manage stress. During the session, she will share the benefits of open-eye meditation for stress relief, pain management, and mental health, guiding you through breathtaking VR landscapes. Prepare for a mindfulness journey that provides quick relief and increased mental clarity.<br />  </p>

<p>Dispelix develops and delivers transparent, high-performance waveguides that are used as see-through displays in AR devices. Rich and pleasant AR experience calls for seamless merger of display and light engine technologies. Traditional approach relies on separately perfecting light engine output and diffractive waveguide performance. This approach often dismisses opportunities to unlock the full optical performance of the system. Join Dispelix CRO, Joshua Littlefield, as he discusses how taking a comprehensive module-level look leads to simultaneous improvements in virtual image uniformity and overall display power efficiency.</p>

<p>As the boundaries between digital and physical worlds continue to blur, the demand for more accessible and innovative web-based augmented reality solutions has never been greater. This session presents an upcoming breakthrough from Niantic that promises to transform how creators and developers engage with web XR content and build 3D experiences across multiple devices. We’ll explore the challenges currently facing developers in this space, including the technical barriers that hinder creative freedom and scalability. Join us as we discuss the future of web-based XR development and show new solutions for creating hyper-immersive, interactive web experiences.<br />  </p>

<p>As Gen AI technologies proliferate across governments, societies, and industries (especially Web 3, XR, Metaverse) the demand for computing infrastructure to power digital systems and economies will skyrocket. Data volume globally is expected to 16X in the bookends of 2018 and 2030, with commensurate energy demands to multiply 13X in the same window. This will mean more data centers, equipment, cabling, servers, GPUs, and power - MUCH more power - that is already unevenly distributed globally. This is not sustainable. But there is a way forward by moving from Electronic to Photonic networks, connectivity, and computing, at a fraction of the power needed, with higher throughput and lower transmission latency of data. That's right - we are on the brink of a rich digital landscape generated by the science and speed of light. Join us so we can 'illuminate' you with the paradigm shift promised by Innovative Optical and Wireless Network (IOWN).</p>

<p>Join us for an immersive educational session delving into the innovative award-winning VR Lifeguard training program created by the American Red Cross and Lucid Reality Labs. This groundbreaking initiative, now empowering and certifying 300,000 lifeguards annually, showcases the transformative potential of VR technology in real-world applications. </p> <p>Discover the integral design and production elements crucial for developing a robust and scalable VR solution. Gain insights into tailoring the training experience to cater to diverse learning styles while ensuring accessibility, inclusion, and affordability.</p> <p>Explore the intricacies of managing VR deployment at an enterprise level, from initial setup to ongoing support and maintenance. Dive deeper into the development process, uncovering advanced techniques such as wave interference simulation, lifelike light reflections, and precise motion capture for realistic swimmer modeling. </p> <p>Moreover, it uncovers strategies for optimizing FPS to achieve simulation accuracy while maintaining scalability. Learn practical tips for productizing VR training modules, streamlining deployment processes, and providing ongoing support to facilitate widespread adoption.</p> <p>Don't miss this exclusive opportunity to delve into the future of VR training with industry leaders and pioneers in lifeguard education. Join us as we navigate the journey from design to implementation of the unique Lifeguard VR for 300,000 trained and save lives on water using the state-of-the-art XR.<br />  </p>

<p>This 10-minute "power talk" explores the future of healthy spatial experiences in the context of our wellbeing and our imagination, igniting innovative mindsets and resilience. Come learn how intentional digital choices can lead to positive, full-life thriving – using XR technology as the bridge. Caitlin Krause specializes in building mindful experiences for teams across a wide range of industries. Hear Krause talk about her learnings and research that led to her upcoming book, Digital Wellbeing (Wiley publishing, 2024), and leave with new strategies and practices you can put to use right away.</p> <p><strong>This talk will be followed by a brief "meet the author" and book signing. </strong></p>

<p>Monica Hsueh from Speed 3D will address the overarching challenges brands face in the implementation of Augmented Reality (AR), with a special focus on sports, retail, and 3D billboards. Key Pain Points for Brands include integration complexity, creating genuinely engaging AR experiences that provide real value, cost-effectiveness, measurement of ROI, Scalability, and the practical challenges of 3D billboards (fixed locations, long production times, etc.). Monica will showcase how sector-specific AR solutions not only address identified challenges but also open new avenues for brand engagement and conversion. The audience will be inspired with the potential of AR to revolutionize brand strategies, focusing on practical, impactful applications.</p>

<p>Oculus's Quest launch was built on the premise that games drive early adoption of general computing devices. We think this will be similarly true for MR (and eventually, AR).</p> <p>The allure of AR (and MR) is to mimic physical play affordances from the real world to the simulated; so many product proposals literally replicate physical toys and puzzles - and conflate them with games.</p> <p>This talk will disambiguate toys, puzzles and games, so you know what you're building, what to expect from audiences, and chart a clearer roadmap to engagement, retention, and delight.</p> <p>We will also talk about what makes a game 'better' in MR, and 'only possible' in MR - with the premise that those experiences are the ones that will capture imagination and drive adoption - the way Beat Saber did for VR. It will draw upon experiences from both Meta's VR work and AR Glasses work.</p>

<p>Coming Soon!</p>

<p>Join Orlando Economic Partnership President & CEO Tim Giuliani to learn how a first-of-its-kind 800-square-mile digital twin is transforming economic and community development, collaboration between municipalities, private companies and nonprofits and how attendees can harness this innovative tech to solve regional challenges. Discover how the Unity-developed platform used in 100+ presentations visualizes and models the impact of new development, infrastructure and services by incorporating data from dozens of sources, including municipal and federal, to reveal demographics and more. Audience members will gain valuable insight on the practical applications of digital twins at this scale including how this first-of-its-kind digital twin creates an innovative way to sell a region while enabling city planning on a deeper level, how utility companies and city planners can map out proposed infrastructure improvements on a holographic display, and how stakeholders can upload their own data to create rich 3D models for different simulations, such as climate change, transit routes and more.</p>

<p>A fragmented XR market, siloed XR applications, limited XR mobile device performance, and lack of data security. The enterprise market faces significant challenges that make it difficult to deploy and scale XR.  </p> <p>Hololight solves these challenges by unifying XR applications from independent software vendors (ISVs) and enterprises on its enterprise XR streaming platform, Hololight Hub. </p> <p>Attend this session to learn how enterprises can easily manage all XR applications on a central platform. Dive into the benefits of Hololight's XR streaming technology and see how we partner with leading XR software vendors and technology companies to deliver the most powerful platform for the enterprise. </p>

<p>Coming Soon!</p>

<p>Coming Soon!</p>

<p>The more we tune ourselves to appreciate our physical environment, the sharper our skills to design digital wellbeing experiences with resonance. Come learn how awareness, connection, and a sense of awe play a role in transformative digital thriving. This is an outdoor session that involves light movement, meditation, and conversation.</p> <p><strong>NOTE:  This walk will BEGIN at the Expo Stage in the Exhibit Hall at 1:10 pm and then proceed to an outdoor experience around Long Beach Convention Center. If you'd like to join, please meet at the Expo Stage or watch for an opportunity to join as the group moves the journey outdoors.</strong></p>

<p>Transmedia storytelling is a field primed for elevation through XR technologies. In this presentation, we will explore the art of crafting narratives that span across mediums, leveraging traditional storytelling mediums like film and emerging technologies like Augmented Reality (AR) to push the boundaries of storytelling. Delving into the dynamic interplay between film, documentary, and AR, we'll explore the strategic considerations behind placing different story elements in distinct mediums, while harnessing the unique strengths of each. Through a real-world case study, we'll dissect and learn from 'Designing Reality', a groundbreaking project spanning a short narrative film, feature documentary, 360 dome projection, and AR app. This innovative endeavor encompasses a fusion of AI-enabled participatory art, projection mapping, and live performance. Furthermore, it spreads the story across a documentary film exploring how emerging technologies can be used for good, and a sci-fi fiction film about the near future and utilizing AI to help build a better world. This project offers a glimpse into the limitless possibilities of transmedia storytelling. Through this case study, participants will be inspired to spread their stories across mediums to have the highest impact and create experiences that people cannot stop talking about. Whether embarking on personal projects or leading high-level marketing campaigns, the insights shared in this presentation will be invaluable in crafting stories that captivate and leave a lasting impression.</p>

<p>Coming Soon!</p>

<p>As the world's leading AR glasses brand today, XREAL knows what it takes to set a standard and then surpass it. The AR glasses market is on the verge of unparalleled growth, which comes with questions and opportunities. XREAL has long believed in the opportunity for a complete solution AR offering, pairing its unmatched AR glasses with a robust lineup of source devices. See what comes next when XREAL reveals a new device category alongside world-class partnerships with industry titans.</p> <p>If AR is on your radar, if spatial computing is in your repertoire, don't miss this presentation from XREAL's visionary Founder and CEO, Chi Xu.</p>

<p>We'll take a look at the 5 biggest pitfalls industrial SMEs should avoid when adding XR to their business AND offer you some alternatives so you'll know what to do instead. Overwhelming advances in AI, 5G, tracking, streaming, SLAM, nerfs, ARKit/Core, spatial computing, ERP integration, device-hype with Meta Quest & Apple Vision Pro... Even for market professionals, it is difficult to maintain an overview on current technology and align them to the manifold business needs of manufacturing industries. Tech demos on social media appear as ready-made solutions, but the gap to these is often still large so how are SMEs supposed to know where to start? Unlike larger corporates, for SME's investing in new technologies must amortize faster, and a business outcome must be assessable right from the start. This often prevents them from taking first steps into XR yet it is precisely this group that can benefit most from mixed reality technologies to make processes more efficient, save money, train people faster or compensate for labor shortages. Our talk is a practical guide that summarizes the most important “Dos & Don'ts” of the recent years and provides important practical help on how to get started, on which use cases to focus for quick successes, and on how to grow an XR strategy. We help to categorize the technical landscape, differentiate what is promising but experimental from what is already an off-the-shelf solution suitable for daily use. We give an overview on the most prominent industrial AR use (and fail) cases, valuable tips to avoid beginners' mistakes and present solutions and approaches SMEs should follow to get their XR business started.</p>

<div class="gmail_default" style="text-indent:0px;">The Internet Is flat. The World is not. Give your content some shape!<br /> We humans have gotten used to consuming Web content on our handheld 2D devices but our thumbs grow tired from endless scrolling!<br /> There is almost infinite information available to us but trying to find what is relevant to our current location in our current moment often feels like boiling the ocean for answers.<br /> That's because we are 3-dimensional people and The Web is served up to us linearly. Consider the endless pages you scroll through looking through search results, social media feeds, photos and videos.<br /> Finding a photo in your social media from 2 years ago can take you 2 minutes of scrolling!<br /> Think instead about a future where all the information you need is constantly displayed spatially around you. All those photos you have taken in your lifetime now persist exactly at the place where you took them.<br /> A selfie from your first date is forever available to you at the same restaurant where you took it. Information relevant to your current location is there in front of your eyes on demand and instantly where you need it.<br /> Now think about empowering creators to create, own, share and monetise all of this content on the blockchain.<br /> This is known as “The Spatial Web3”, it is the future of the Internet and tagSpace is powering it now. Jump into this session to learn more! </div>

<p>An older generation has the time, the money, and the desire to experience virtual worlds. The evidence is quite definitive. Seniors are using VR for multiple reasons including the need for connection, a sense of empowerment, new worlds to explore, and increased cognitive function. Find out how a new generation of virtual reality experiences are helping seniors both therapeutically and emotionally. </p>

<p>Take a sneak peek at innovative haptics work by leaders in heavy industry, healthcare, transportation, and humanoid robots, all gunning for deep realism in training and design simulation. Learn the key impact areas for XR champions to consider when building a business case for your team’s haptics strategy. Plus, for the first time anywhere, we will debut live the world’s first mass-produced, premium haptic glove.</p>

<p>Join us for this engaging 25 minute fireside chat on the Expo Stage!</p>

<p>This 30-minute presentation takes you on an enlightening journey through IKEA's innovative transformative use of 3D visualization and spatial computing, starting with IKEA's early adoption of AR and 3D modeling technologies. The talk highlights the challenges and vision that propelled their digital evolution. It underscores how these technologies have offered immersive and interactive experiences with products in a virtual environment. Delving into the technical aspects, it reveals the intricate processes behind creating IKEA's highly detailed 3D product models. The session concludes with a forward-looking perspective from IKEA's spatial computing team, exploring future possibilities and ongoing innovations in this field. This presentation not only showcases IKEA's current achievements in tech-driven retail but also offers a glimpse into the exciting, tech-forward future the company envisions, and the joint work with standards to reach it.</p>

<p>This talk will focus on the power of VR to create transformative experiences for cancer patients in the Steward Center for Palliative Care, Joseph Candler Hospital of Savannah Georgia through case studies, observations, our current I.R.B. research, success stories, and the opportunities of content creation and implementation for this population.</p>

<p>In the dynamic landscape of sports, fan engagement has transcended traditional boundaries, thanks to the advent of immersive technologies. Join us as we delve into the transformative impact of immersive technology on fan experiences at sporting events, exploring the evolution from passive spectators to engaged participants.</p> <p>Key Topics</p> <ul><li>Enhancing Stadium Experiences</li> <li>Virtual Fan Communities</li> <li>Player-Fan Interaction</li> <li>Impact on Sponsorship and Brand Engagement</li> </ul><p> </p>

<p>One of the most important emergent applications of AR and allied technologies is accessibility and mobility for the blind and partially sighted.  <br />  </p>

<p>VisionOS continues to evolve. More people are purchasing and using Apple Vision Pro, and there are an increasing number of developers starting development in the simulator. One of the joys of Spatial Computing is the ability to freely place objects in space and interact with them. However, there is still very limited practical information available. To place objects in any location within Immersive Space and display or interact with SwiftUI views, it's necessary to understand and implement the proper techniques. Furthermore, to consistently display objects in the same location even after restarting the application, knowledge of techniques such as using World Anchor to fix objects in the world space is required. </p> <p>In this session, I will explain the necessary processes for spatial processing along with source code and demonstrate them on the spot.  This session will be helpful for visionOS app developers.</p>

<p>Embark on a journey into "HackOps", where you'll uncover crucial insights to enhance your understanding of VR & cybersecurity, along with innovative ideas on how other companies are using VR for training. According to Verizon's 2023 Data Breach Investigations Report, a staggering 74% of data breaches stem from human errors and despite spending over $1 billion annually on security training, breaches persist, especially with the looming threat of AI-powered attacks.</p> <p>Delve into attackers' common strategies and learn effective defense tactics relevant to your organizational role. Discover the transformative power of gamified VR through the case study of HackOps by CyberCatch and ELB Learning, which immerses learners in realistic 360VR hacker scenarios, bolstering their cyber awareness and fortifying organizations against threats. Plus gain some real-world practical skills to strengthen your 'human firewall' and safeguard against ransomware and data theft for your role/your company.</p>

<p>In this session, leaders from Floreo, a VR system for teaching skills to neurodiverse children, and Cortica, the leading provider of whole-child value-based autism care, will describe their strategy and partnership as Floreo seeks FDA approval as a medical device. In 2023 after concluding a pilot study together, Floreo gained FDA Breakthrough Device Designation on the basis of the outcomes data generated. In this session, the trial design and regulatory strategy of both the pilot study and upcoming pivotal trial will be detailed, including tips specific to XR applications based on FDA guidance.</p>

<p>Join us as we delve into the exciting evolution of Mawari's cutting-edge XR streaming technology. Mawari is transforming the way immersive experiences and interactive 3D content are delivered to consumers; pioneering the consumer XR industry. This keynote will explore the development of our core technology, from initial concept to achieving consumer-grade excellence.</p> <p>Discover the powerful capabilities of the Mawari Platform, featuring the innovative Mawari Engine and the decentralized Mawari Network, which together create a seamless and scalable XR streaming experience.</p> <p>We will also spotlight real-world case studies, showcasing successful implementations and the impact of our technology on various industries. This session will offer invaluable insights and practical guidance for XR developers looking to leverage Mawari's platform for their own projects.</p> <p>Don't miss this opportunity to learn from our journey, gain inspiration, and explore the future possibilities of XR streaming technology with Mawari.</p>

<p>Mondelez International has been on a journey leveraging XR over the past decade. From initial research trials to acceleration during COVID, Mondelez enters 2024 investing into spatial computing as the future of work across their business, especially within their R&D and Digital Services functions. We look to take you along the journey of XR, which is seen as a key capability within our business, from the past and into the future - including unique use cases you could only find at the world's leading Snacking company.</p>

<p>Join the CDC NIOSH development team and supporting Booz Allen cast to dive into their journey of developing, expanding, and evaluating VR Mine Rescue Training, an immersive platform which leverages virtual reality to enhance realism, address logistical challenges, and improve target decision making for first responders and beyond.</p>

<p>3D assets can offer extraordinary return on investment for retailers and brands, but success requires realism. The colors and materials that exemplify your brand must shine through across different platforms, lighting environments, and scenes. Instead, 3D assets often look indefinably wrong. In this session, experts from the Khronos 3D Commerce Working Group will demystify the barriers to realism in e-commerce. Panelists will explain why accurate physical representations sometimes slide into the uncanny valley, including which colors and materials are most challenging to render in 3D and why. Then, they’ll introduce new, standards-based approaches to rendering realistic 3D objects. Panelists will explore best practices for tone mapping, materials rendering, and viewer selection that can help support visual consistency across e-commerce applications using glTF and PBR. Attendees will learn best practices for creating truly reusable assets, freeing marketing departments to alter lighting and create new scenes without the frustration of lost visual fidelity. These techniques also enable the addition of new materials and colors with minimal manual adjustment, empowering brands to extract more value out of every 3D asset. Learn the new rules for efficiently producing glTF 3D assets that support increased add-to-cart rates, reduced returns, and higher customer satisfaction.</p>

<p>The tokenization of identity, money, and objects is unlocking new business models and redefining the notion of ownership in the digital age. As we embark on the continued emergence of new realities driven by XR and blockchain, the role of central bank money must adapt in the next generation of financial markets as novel venues for exchanging value emerge. Underpinning this evolution is the introduction of central bank digital currencies (CBDCs), which leverage tokenization to deliver proof of value, ownership, and transfer. While retail applications are receiving much attention, this talk will uncover insights into the expected benefits and hurdles of wholesale CBDCs in interbank payments and securities transactions, including impacts on exchanges, custodians, and banks and what this means for the future of web3 and other tokenized payment instruments like stablecoins and deposit tokens.</p>

<p>Join Patrick O’Shaughnessey and Chris Wren as they reflect on over 30 years of combined XR development experience. They’ll discuss the larger themes and pivotal moments that have shaped the industry, share their unique perspectives on the current state of the art, and offer their outlooks on the future evolution of the space.</p> <p> </p>

<p>This talk will illuminate PICO's use of its technological expertise to develop a comprehensive enterprise ecosystem promoting collaboration, efficiency, and expansion. It will provide an overview of how PICO's customized solutions meet today's business challenges while redefining future possibilities in VR and related technologies. Learn about the strategic alliances, cutting-edge technology, and creative applications that establish PICO as a leader in progress and a force for change in this digital era.</p>

<p>Providers are already integrating Extended Reality (XR) into patient care in a variety of ways. For example, using VR to gamify physical therapy exercises for pediatric patients to keep them engaged in their treatment, or to provide targeted exposure therapy in a controlled environment for patients with extreme phobias or post-traumatic stress disorder. The catch? VR headsets are still expensive relative to other forms of treatment, and most public and commercial insurance payors don’t cover them yet.</p> <p>This presentation will review the following:</p> <ul><li>Why reimbursement is important for healthcare XR companies to understand and how it will impact their business</li> <li>An overview of the reimbursement structure in the US</li> <li>Existing Virtual Reality reimbursement codes (both paid and experimental)</li> </ul><p>Existing reimbursement pathways not specific to XR but that provide opportunities for XR companies and providers that use their technology</p> <p>Understanding reimbursement pathways will be a huge advantage for innovators in the healthcare XR space, helping forward-thinking founders build compliant products, address their provider customers’ and their patients’ treatment challenges, and provide comfort to investors that healthcare XR is built for longevity.</p>

<p>From the humble mouse and keyboard to the smartphone and today’s voice-enabled<br /> assistants, there are only a few interfaces that have really taken off among consumers. For all its benefits, ChatGPT and other leading LLMs can’t claim to be among them – not while it only gives you blocks of text to read. But all that’s changing. In this session, UneeQ’s Danny Tomsett will explain how in the next two years the great interface shift is going to happen, where 30% of new applications will use AI to drive personalized and adaptive user interfaces. He’ll introduce which brands are paving the way today, and what’s driving customers to interact with technology in a more natural, human way.</p>

<p>For years we have heard about the powerful possibilities in AR/XR for the industrial, enterprise, military, and consumer markets, and we are just now finishing these use cases that originated back in the 1960s. In this presentation, DigiLens along with our partner Booz Allen Hamilton will discuss how we plan to finish the mission to deliver the scale that we have been promised for so long, how to burst through the glass ceiling, and how ecosystem and systems integrators will enable this next level of utilization and adoption of XR technologies. </p> <p>Topics to be discussed: The intersection of the edge and 5G in XR, the status of 3rd generation partnership projects (3GPP), and featured use cases helping to improve safety, security, training, efficiency, reduce errors, and increase the bottom line.  </p> <p>We are entering a new evolution where it is no longer “the future of emerging XR technologies” but a new reality.</p>

<p>Understand the foundational pillars for fulfillment when pursuing a career in immersive media. Join industry veterans Luke Hurd and Lianne Baron as they share their strategies for staying relevant and nimble amidst the ever-changing AR/MR space.</p>

<p>Hindsight reminds us of all the proprietary solutions who led the market, only to be disrupted by an open standard. Examining where things when right and wrong is essential to inform aspirations for success in future of XR and Spatial Computing. Ben Erwin is a leading advocate for standards, interoperability, and the agency of creators and developers in the Metaverse through his work as the creator of The Poly Awards, MetaTr@versal, and the WebXR Summit Series. In this talk, he’ll break down case studies from computing infrastructure to provide insight to why open wins, then transpose those findings onto the choices the XR industry faces today. This talk is of interest to decision makers, engineers, and creatives who are presently navigating the Wild West of the 4th Industrial Revolution.</p>

<p>Learn about best practices and the philosophy behind the team at Another Axiom, creators of Gorilla Tag, the smash-hit VR game with millions of daily active users, millions in revenue, and the first app to top 100K user reviews on the Meta Quest store earlier this year.</p> <p>While most people are focused on when VR hardware will reach its mass adoption inflection point, the team at Another Axiom went out on a limb and focused on how software can crystallize Virtual Reality's potential. Their big bet in this direction has made Another Axiom one of the most successful VR game studios. </p> <p>From concept to execution, learn about the challenges that shaped Gorilla Tag into the beloved VR phenomenon it is today, the breakthroughs shaping Another Axiom’s phenomenal growth, and how the team thinks about the future of VR. Whether you're a Monke, an aspiring developer, or simply curious about the future of VR, this is a session you won't want to miss. Join us for an inspiring conversation with the talented leaders at Another Axiom.<br />  </p>

<p>Each year we receive over 100 submissions for the Start-Up Pitch Competition from founders in the XR space. This year we expect to receive our highest number of submissions ever and only 12 will be featured in the <a href="https://www.awexr.com/usa-2024/startup_pitch">Start-Up Pitch Competition</a> so we decided to provide a space for some of the finalists to do an "elevator pitch" during the Start-Up Founders' Lightning Round. Join us at the Expo Stage to hear of the best pitches we received this year!</p>

<p>Join us as three amazingly talented guests discuss the intricate interplay between narrative, visual aesthetics, and sound design that unlocks the potential of XR to immerse audiences in unforgettable worlds.</p> <ul><li>Gimel “Young Guru” Keaton is a multi-platinum and Grammy award winning engineer. He is highly respected in the music industry for his work in sound engineering and design. He has been affiliated with several prominent artists and producers, including Jay-Z, Alicia Keys, and more.</li> <li>Don Allen III is a visionary XR and AI futurist known as the “Bob Ross” of the Metaverse. He has carved out a unique niche in the intersection of art and technology.</li> <li>Adrian Driscoll is an award-winning director, filmmaker, VR/AR consultant, and co-founder of Collimation.</li> </ul>

<p>The traditional tabletop exercise is a standard tool for first responder training. Due to the COVID-19 pandemic and subsequent lockdown, our instructors were unable to travel to and visit sites for in-person training. Our team at the Oak Ridge Enhanced Technology and Training Center (ORETTC) developed two solutions to bridge the gap created. An augmented reality (AR) tabletop exercise (TTX) and a customized site-specific scenario-based exercise. Through the use of AR headsets, we are able to project TTX scenarios in front of participants and facilitate the training from a distance. Participants are able to choose roles specific and run through several drills to practice communications and procedures in an emergency situation. The customized site-specific scenario-based exercise uses greenscreen technology on an LED volume wall and enlists role-player actors to portray adversaries, insiders, or bystanders, these videos recreate response scenarios in a no-fault training. The immersive nature of these videos provides participants with a direct view of their own work environments, such as lobbies, hallways, or source rooms, foster increased engagement and facilitate more effective knowledge transfer. These videos are then used in virtual or in person training to promote communication between site personal and community emergency responders.</p>

<p>An informative and thought-provoking discussion by a panel of mental health luminaries with over 50 years’ combined experience creating and deploying VR tools and resources for clinical treatment. Topics covered will be of interest to attendees in various track/verticals in addition to Healthcare & Wellness.</p> <p>Talking points will include:</p> <ul><li>Who is the prototypical clinician end-user of VR treatment tools?</li> <li>What have been some stumbling blocks encountered with existing hardware, software, and subscription services utilized in creating VR applications for mental health treatment?</li> <li>How does a professional mental health clinician become competent and ethical in deploying VR for treatment?</li> </ul><p>The panel is excited by the prospect of sharing stories and expertise, in the hopes of fostering lively dialog and stimulating fruitful multi-disciplinary collaborations.</p>

<p>Embark on an extraordinary journey through time, celebrating humanity's age-old fascination with immersive experiences. As we travel back to the origins of our advanced technologies, you'll uncover the ancient innovations that laid the groundwork for today's experiences. This exploration is more than a history lesson; it's an homage to the unceasing human spirit that tirelessly seeks to transcend the ordinary. Feel a surge of pride as you recognize yourself as part of this grand tradition, a lineage of dreamers and innovators who dared to delve deeper into the immersive unknown.</p>

<p>Discover the power of Snap AR’s Camera Kit SDK in creating scalable and innovative WebAR experiences. This session will provide an overview of the SDK, followed by a fireside chat with Hart Woolery, founder and CEO of 2020CV, who will share insights on building the Hall of Fame experience for AWE. Join us to gain practical knowledge and inspiration for your next WebAR project!</p>

<p>XR is growing, and we’re seeing incredible new ways for the technology to work for you and with you. Alongside this, the introduction of accessible GAI has opened new routes for XR to be tailored for your own personal strengths and weaknesses. On this path, GAI will entirely reshape what ‘software’ means. Lenovo’s Jason McGuigan will share his perspective on how we’re going to get there and how in the very near future, every XR user will have dynamic, unique, and highly personal experiences.</p>

<p>Join us for a fireside chat exploring "It's Miller Time with BigFoot," an innovative augmented reality (AR) experience tailored for the Pacific Northwest, developed by Molson Coors in collaboration with Trigger XR. This session will delve into how advanced, controllable AI merges digital technology with regional folklore, setting new standards in mixed reality marketing.<br /><br /> Featuring Jessica Owens, the Pacific Region Field Marketing Director at Molson Coors, and moderated by Jason Yim, CEO of Trigger XR, the discussion will focus on the strategic use of AI technology to facilitate engaging interactions with a 3D animated Bigfoot, activated by scanning a Miller Lite product. The panelists will discuss the targeted approach that leverages the cultural regional legend of Bigfoot, enhancing consumer engagement and pushing the boundaries of digital marketing in the beverage industry. The chat will also cover how these marketing strategies effectively connect with consumers, demonstrating the potential of AR and AI to craft compelling brand narratives and deepen user engagement. Additionally, the implementation of controlled AI was carefully vetted by Molson Coors to ensure legal compliance and maintain brand integrity.</p>

<p>Join this panel as they explore the web3 hype and the real world use cases where blockchain, edge computing, network APis and AI will coexist to make a trillion dollar industry.</p>

<p>The Oak Ridge Enhanced Technology and Training Center (ORETTC) developed a series of immersive tools to integrate digital threads in an effort to optimize training and engineering design functions. To accomplish this task, a digital ecosystem has been created and specific focus has been placed on which connectivity between segments of the ecosystem—data inputs, visualization, process models, and use cases. One example involves users experience in a digital twin glove box manufacturing area with incorporation of XR technologies such as AR/VR and haptic feedback gloves. In this case, users are trained to work with hazardous material in a virtual glove box with the same feel and experience of working in the physical glove box without exposing the worker to hazards.</p>

<p>Coming Soon!</p>

<p>In this talk, AR game studio co-founders Blake and Dustin will share tips, tricks, and secrets that will help you improve your AR game designs, using lessons learned from a variety of award winning AR titles. Examples include designing around the complexities of a player's actual space, developing innovative new control schemes (like your player's tongue!), and managing brand licenses to create games for clients.</p>

<p>The journey from concept to execution in XR production is filled with unique challenges, especially when it comes to onboarding new clients. David Morris of NYCAP3D and Matthias Sala of Swiss based mixed-reality studio Ambia will delve into the critical aspects of time management, proper expectation setting, and clever technical choice to simplify the project. Learn how to balance client desires with technical feasibility and budget constraints to ensure project success.</p> <p> </p>

<p>Empathy is the most important thing your team can build. Using the latest XR tools combined with Design Thinking best practices, we would like to share with you the strategies we have unlocked in providing immersive empathy building for technical teams to address some of the US Navy’s most gnarly National Security challenges. This session will touch on subjects from immersive narrative building in XR to rapid digital prototyping and illustrate with case studies how our team brings solutions to life.</p>

<p>The arrival of the recent passthrough XR headsets has set a clear onboarding into spatial computing technologies and opened a world of new applications. While these devices are driving a revolution, the public is conscious of some of their hardware limitations, and true AR glasses appear like a natural evolution of them.<br /> This panel will discuss how see-through display technologies can shape the post-passthrough era and play a key role in bringing the ultimate AR glasses to all, considering feasibility, customizability, and wearable, visual and social comfort aspects.</p>

<p>The entertainment landscape is constantly changing. Pop culture moments such as music festivals can spend their way to adoption, but new tools such as AI and real-time rendered game engines offer fertile ground for grassroots creators to create followings and push the medium in innovative ways. This talk will explore what happens when XR and tools finally reach confluence to spark cultural change and adoption.</p>

<p>How do we navigate the gap between patient understanding and complex medical information in an increasingly digital healthcare environment? Join us for a cutting-edge panel discussion about how to better leverage immersive capabilities of virtual and extended reality (VR and XR) to improve patient experiences and outcomes. Attendees will gain a comprehensive understanding of the practical and technical considerations of deploying immersive technology in healthcare settings, the behavioral impacts of VR/XR, and strategies for improving patient literacy through these tools. This panel is an indispensable discussion for software developers, data scientists, UX/UI designers, and technologists who are committed to staying ahead of the curve in the rapidly evolving landscape of healthcare tech innovation.</p>

<p>We will explore the potential of retinal eye tracking in XR. This talk covers the basic mechanics of how retinal eye tracking works, its unique advantages, and why it's superior to traditional methods. We'll showcase practical use cases, demonstrating how this technology enhances user interactions and immersion in XR applications.</p>

<p>Clinical training has advanced over the years, and now with the adoption of technology we are able to accelerate human capability via precision simulation using virtual reality (VR) and as a result, advance pre-human competence in surgery and additional clinical environments to improve patient outcomes. Haptic technology enables users to develop the knowledge of how it feels to perform a procedure correctly or incorrectly – helping to build muscle memory that is particularly important in advanced and precise surgical environments. This session will discuss the value of Immersive VR and haptic technology environments and experiences that facilitate skills development and transfer, allowing medical device manufacturers to improve access and accelerate procedure and product adoption. The session will cover the growing body of scientific evidence which demonstrates the value of VR vs. traditional training across various specialties. It will also provide real life case study examples of companies that implemented immersive VR training successfully and showed improvement in patient care while demonstrating significant ROI.</p>

<p>Through compelling case studies, Tony will demonstrate how spatial analytics have driven enhanced ROI, business value, and problem-solving in real-world applications. This session is a wake-up call to move beyond outdated 2D analytics. Embrace spatial analytics to innovate and create superior VR/AR products, apps, and experiences, staying ahead in the competitive landscape.</p>

<p>John Tomik from Slalom and Gene Feldman from Nestle Purina join a fireside chat with Sightful COO and co-founder, Tomer Kahan to talk about the myriad ways spatial computing and the use of AR can help employees feel more engaged with their work and more productive at the same time. The discussion will explore everything from logistical considerations of deploying new categories of device in a large enterprise, to the advantages of BYOD (bring your own device) policies, to employee sentiment and engagement in an increasingly frenzied and on-the-go society. </p>

<p>Coming Soon!</p>

<p>Please join us for the Welcome Party sponsored by Zappar from 6:00 – 8:00 pm at The Cove, located at the Long Beach Convention Center. Wind down after a busy first day, share some fun with friends, and unleash your inner dancing diva as DJ Celeste creates a great rhythm!</p> <p>One drink per guest provided, use the drink ticket on your AWE badge. Food available for purchase.</p> <p><em>NOTE:  The Cove at Long Beach Convention Center is an outdoor venue.</em></p>

<p> </p> <p>With a rich history in building digital maps, explore how Niantic is setting the foundation for immersive real-world experiences by providing the necessary services and creation tools to make the real world “spatial.” </p>

<p>Alongside headsets like the Quest 3 and Magic Leap, Apple also announced support for WebXR in the Vision Pro making it one of the most exciting ways for creatives and developers to create and deploy immersive AR/VR content to the web with no app downloads or extended build times. In this talk, Zappar CTO, Connell Gauld will show you how to capitalise on the new exciting era of WebXR, and demonstrate how to quickly create, preview and publish stand-out 3D web content across a range of use cases and devices using next-gen web tooling.</p>

<p>In addition to providing an update on the work of the Virtual World Society, Dr. Furness will recount some of his history in developing the Super Cockpit for the USAF in the 70s-80s. He will then convolve that with the current direction of the metaverse and AI communities to propose a new cockpit that is now needed to navigate our future in the metaverse: the Super Cockpit for the Mind.</p>

<p>Coming Soon!</p>

<p>From fully customizable artwork and digital assets to chatbots and non-player characters with complex personalities and storylines, generative AI could reduce the roadblocks to creating virtual worlds in XR and make them more compelling to users. Companies are unsurprisingly racing to incorporate generative AI into immersive environments, but this is not without risk. XR applications utilizing generative AI may capture sensitive data about people, which could be used to manipulate people into making harmful decisions, particularly individuals belonging to vulnerable populations. This activity could implicate a host of existing and proposed laws in the U.S. and abroad, such as those addressing sensitive data categories and “dark patterns.” While these laws were not drafted with generative AI’s manipulative potential in mind, they could nevertheless impact its design and deployment in immersive virtual environments for the foreseeable future.</p> <p>In this presentation, you will leave with an understanding of:</p> <ul><li>How generative AI is being applied to create and enhance virtual worlds in XR;</li> <li>Why manipulation may occur in XR worlds when generative AI is used, as well as examples of how this may manifest; and</li> <li>How many U.S. and foreign laws, such as the Federal Trade Commission’s Section 5 authority, Children's Online Privacy Protection Act (COPPA), and the EU’s GDPR, interact with manipulation caused by generative AI applications to XR.</li> </ul>

<p> </p> <p>In the realm of spatial computing, accuracy is not just a feature—it's a necessity. This session delves into the sophisticated (and available) technologies behind Niantic's cutting-edge mapping solutions that are redefining the landscape of digital interaction. Learn how our robust Visual Positioning System (VPS) is expanded to power hyper-immersive experiences that you can build around the world. Join us for a deep dive into the future of mapping—a world where every location is enhanced with hyper-accurate digital overlays that bring the unseen to life.</p>

<p>Coming Soon!</p>

<p>The limited performance of XR mobile devices and the effort required to prepare data are significant challenges for XR developers and users. Enterprises struggle with the quality of content in XR and the security of sensitive data stored on the XR device.  </p> <p>Hololight Stream is the XR streaming SDK for enterprises and ISVs that delivers high fidelity XR experiences by offloading the rendering process to local servers or the cloud. Its multi-device support and native Unity 3D integration streamline application development, saving time and effort while increasing the security and scalability of AR and VR applications. </p> <p>Learn more about why XR Streaming should be an integral part of every XR application. </p>

<p>Step into the future of journalism as we explore the dynamic intersection of emerging technologies and journalistic integrity. In an era of "fake news" and misinformation, Melanie Hogue of Microsoft will lead an engaging discussion on how these innovations revolutionize news production, consumption, and verification.</p> <p>Robert Hernandez, a renowned professor from the USC Annenberg and founder of JOVRNALISM, will discuss how emerging technologies can democratize non-fiction storytelling, empowering underserved and underrepresented communities to reclaim their narratives.</p> <p>Mary Matheson, a distinguished ASU Professor of Narrative & Immersive Media & VR Director, will provide insights into her methodologies and tools employed in capturing images, validating archival footage, and safeguarding identities within her recent VR documentary on Russian war crimes in Ukraine.</p> <p>Adam Rose, from Starling Lab (co-founded by Stanford and USC), will delve into the application of cutting-edge cryptographic methods and decentralized web protocols in overcoming the technical and ethical challenges of building trust with audiences and viewers.</p> <p> </p>

<p>Applications blending digital content with the real world are reshaping industries. From digital twins in manufacturing and environmental monitoring to 3D overlays in technical services and healthcare, to virtual try-on in retail, the scope is expansive. However, these applications impose intricate requirements on 3D content creators. Today’s applications demand that 3D assets be both re-usable and easy to integrate into complex, interactive scenes. This means creators must define not just their appearance, but physical properties that allow them to realistically affect and be affected by their environments. At the same time, these assets must be lightweight for web-based transmission, ensure real-time interaction without lag, and display consistently across various platforms and devices. In this panel, experts from the Khronos 3D Formats Working Group will address the challenges of crafting 3D content for spatial computing, focusing on innovations in interactivity and physics for standards-based 3D assets. The panel will delve into open-standard approaches to these challenges, highlighting how collaborative development efforts are paving the way for more immersive, responsive, and versatile applications.</p>

<p>Food is available for purchase in the Long Beach Convention Center and at nearby vendors/restaurants.</p>

<p>Join us in the Exhibit Hall where you'll meet sponsors and exhibitors, discover the latest AR/VR tech, check out the newest start-ups, have fun, make connections, and more!</p>

<p>Virtual Production is a technology forward film-making method that leverages XR technologies to create our favorite movies. From the Disney’s The Mandalorian to Indie fan films, the next generation of filmmakers are utilizing game engines, XR tracking solutions, LED walls, and AI driven mocap to create sophisticated virtual scenes at a fraction of the time and cost of traditional film production. The rise of VTubers and shifting content formats are also empowering solo creators to produce Studio class films with smaller teams and finer budgets. Meet experts who have spent years in the XR industry who are now applying their skills to the future of content creation. Learn about the XR origins of Virtual Production and the tools that are making this possible.</p>

<p>The world continues to make rapid progress in the development and use of Artificial Intelligence (AI) and its derivatives to digitally create ‘humans’. With this progress, how can we be assured of the provenance of the digitally-created ‘human’.  The answer is... Real-World Authenticity. Today digital ‘human’ creation is predominantly derived from synthetic human appearance, behavior, and interaction data due to computer processing limitations. However, tomorrow’s digital ‘human’ creation will be based on AI learning from authentic real-world data of people recorded physically in action with the utmost 3D fidelity. Not only will authentic real-world data train digital human mankind, the authenticity of the 3D geometry of the digital body form will be able to be used anthropometrically to ensure that the technology physical human mankind wears is effective, comfortable, and responsive.</p>

<p>A decade after the Facebook-Oculus acquisition, the XR and spatial computing fields have experienced immense growth alongside significant challenges. Ryan Wang, Co-founder and General Partner of Outpost Capital, offers a critical analysis of the past ten years from an investor’s vantage point, highlighting the technological progress and investment shifts within the industry.</p> <p>Ryan will evaluate the sector's evolution since 2014, shedding light on both achievements and obstacles, with a special focus on the implications for startup founders and entrepreneurs. Looking forward, he will provide projections for the next decade, identifying emerging opportunities and advising on strategies for navigating the evolving landscape. This session is designed to arm founders, entrepreneurs and investors with actionable insights, preparing them to leverage the expansive potential of XR and spatial computing. </p>

<p>OpenXR, the cross-platform open standard for VR, AR, and mixed reality development (known as XR), has emerged as a cornerstone of the XR industry, enabling developers to create immersive experiences that transcend platforms and devices. In this talk, members of the OpenXR Working Group at the Khronos Group and major contributors from the open-source community will delve into the evolution of OpenXR, its significant contributions to making XR development more accessible, and its pivotal role in democratizing XR development through open-source tools and platforms. OpenXR eliminates the need for developers to rely on proprietary APIs for each hardware, instead providing a unified API that ensures compatibility across various platforms and devices, enhancing developer efficiency and broadening the scope for creating XR applications. The central discussion of this talk will focus on the establishment of a complete, free, and open-source development pipeline for XR, supported by the Khronos OpenXR Working Group. This includes tools like the Godot OpenXR game engine, Monado OpenXR runtime, and various device simulators, enabling developers and studios to develop immersive experiences without the limitations of financial costs or specific hardware requirements. Frederic Plourde, the lead of Collabora XR, and Bastiaan Olij, the core developer for XR support in Godot Engine, will discuss how this integrated ecosystem removes traditional barriers to XR development, such as expensive licensing fees and the complexity of setting up specialized XR testing devices. They will showcase how, with OpenXR's open-source development cycle, anyone can create engaging and immersive applications more easily and affordably.</p>

<p>An essential session for game developers and marketers alike, offering invaluable insights into effectively promoting and launching virtual reality (VR) games and apps. In this session, the panelists will delve into proven strategies and best practices tailored specifically for the unique challenges and opportunities presented by the VR gaming landscape. From leveraging social media and influencer partnerships to crafting compelling trailers and press releases, attendees will gain actionable tactics to maximize visibility, generate buzz, and drive engagement leading up to and following the launch of their VR games.</p>

<p>A panel of experts will discuss the current and future state of AR spatial computing devices, given the influence of the new Vision Pro world. Has the Vision Pro influenced the XR industry to change the direction of the development of consumer-oriented devices? If so, what should those new directions be, and what limitations are there to implement them? The discussion will center upon examining the technical development of spatial computing with light weight glasses and the roles that they should now have.</p>

<p>Join us for an enlightening conference session delving into the transformative role of immersive technology within the realms of Architecture, Engineering, and Construction (AEC). Panelists will discuss groundbreaking case studies, innovative tools, and industry insights, while offering attendees a comprehensive understanding of how immersive technology is reshaping the engineering & design landscape.<br />  </p>

<p>Many real-world tasks carried out by robots require human participation, whether on-site or remote. However, operating robots typically demands that users undergo extensive robot-specific training to perform low-level tasks effectively and safely. I will describe an experimental XR user interface our team is developing to instead assign and manage assembly tasks remotely through high-level goal-based instructions rather than low-level direct control. The user manipulates virtual replicas of task objects to prescribe 6DoF destination poses without needing to be familiar with specific robots and their capabilities. To make this possible, our user interface is integrated with a robot-planning system that determines, verifies, and executes robot-specific actions. I will present some of the issues involved in designing XR user interfaces to asynchronously support high-level task assignment by users and low-level task performance by robots.</p>

<p>Join our panel as we delve into "GenXR", an exciting intersection of Generative AI and Extended Reality, set to revolutionize user-generated content in the Metaverse. We'll examine its potential, emerging applications, and the hurdles to be overcome, with the aim to envision the future of spatial computing.</p>

<p>Join this amazing panel of experts from some of the top VR games in the industry as they delve into the intricacies of immersive multiplayer interactions and community-building as well as more technical discussions, how to avoid pitfalls, and their insights for success.<br />  </p>

<p>At Transfr, we're creating the world's leading platform for immersive learning. In this talk we'll showcase and break down some of the techniques that we use to design and create our award-winning training experiences, and how they address each educational step in the participant's classroom-to-career journey. </p>

<p>What makes companies stand out, what are investors looking for, what are they avoiding, and what are some of the biggest mistakes start-ups make when pitching VCs? During this panel session, investors who focus on AR/VR, Spatial Computing and related technologies will share best practices, advice, and information to help you capitalize on all opportunities.</p>

<p>Between imposter syndrome, new headsets, discontinued headsets, and a slew of technical challenges, three XR artists showcase how you can navigate through a sea of constant change and uncertainty. Staying rooted to "WHY" you create can drive your work forward whether it's to tell stories, share with others, connect with your community, or experiment with new technology. Join Lafiya Watson Ramirez, Kevin Ang, and Estella Tse to learn about their wins and failures and how you can each harness your authentic creative voices for XR.</p>

<p>Marco Tempest, who won the AWESOME AWARD in 2022, is sure to delight the audience with this a fresh take on the story of Ada Lovelace, brought to life through the lens of real-time AI storytelling. The piece is rendered on a laptop with a webcam showcasing the very essence of her vision — machines capable of creating art. Join us for this special Main Stage presentation.</p>

<p><span style="font-size:small;"><span style="background:#FFFFFF;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span><span style="word-spacing:0px;"><span style="white-space:normal;"><span><span><span><span style="color:#000000;">Join this hands-on haptics tutorial session for Unity and UE specialists who want to improve interaction accuracy and the operator’s sense of presence when immersed in virtual environments. We will explore key haptics development practices crafted by Roundtable Learning for BNSF.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p><span style="font-size:small;"><span style="background:#FFFFFF;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span><span style="word-spacing:0px;"><span style="white-space:normal;"><span><span><span><span style="color:#000000;">Attendees will learn how to use the HaptX SDK to make the surfaces and forces of your virtual objects and processes feel authentic, applying advanced tactile feedback methods: high-frequency, low displacement taction AND low-frequency, high displacement taction. No experience with haptics coding required to get started. </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p> </p>

<p>Creating Immersive Branded Content Panel Description: Immersive branded content creation has emerged as a powerful strategy for brands to deeply engage with their audience in the digital landscape. By seamlessly integrating brand messaging within captivating narratives, visuals, and experiences, companies can forge genuine connections with consumers. Whether through augmented reality, virtual reality experiences, or gamified campaigns, immersive branded content transports viewers into a world where they not only passively consume but actively participate.</p>

<p dir="ltr">There are currently more than 600,000 open U.S. manufacturing positions, which is expected to rise. The National Association of Manufacturers estimates that by 2030, 4 million manufacturing jobs will likely be needed. How can immersive technology help to solve the challenge of filling these vital positions in our economy?<br /><br /> In this panel discussion, decision-makers and experts in manufacturing and training will delve into the burgeoning industrial metaverse and how immersive technology is helping to train, upskill and prolong the careers of manufacturing employees. Additionally, they’ll explore real-world use cases and how AR and VR are used to increase manufacturing efficiency and solve complex problems with limited disruption to production</p> <p dir="ltr">XRA’s CEO Liz Hyman will moderate the discussion and unpack the findings from the XR Association’s survey of Manufacturers to be released in May</p>

<p>Coming Soon!</p>

<p>In these data driven times, everyone knows how to dial up the data science- SEO, SEM and other optimizations. If a company is looking for innovative growth, they'll have to learn how to dial up the creativity. Former Disney Animator Dave Zaboski (Beauty and the Beast, The Lion King, Aladdin, Pocahontas, Fantasia and others) shares insights, real world principles and practices from the hallowed halls of Disney and beyond on how to enhance creativity, collaborate more powerfully and turn a thought into a thing with the same ease and grace as the master storytellers from the past. You'll walk away with practical tools to help you Believe, Iterate, Collaborate, Risk, and Complete.</p>

<p>Join us for an insightful panel discussion featuring leading XR experts from Qualcomm, HBS, Accedo, and special guest Michael Conley, CIO and Executive Vice President of the Cleveland Cavaliers.</p> <p>With advancements in XR hardware, immersive video production, and consumer-facing XR streaming solutions, the technology side of the market is primed for next-generation sports streaming. However, the key question remains: How can business models keep pace with these technological advancements?</p> <p>Gain exclusive insights into the vision and go-to-market strategy from an executive of one of the world's most advanced sports teams. This discussion will also highlight the essential elements required for decision-makers to validate and build compelling business cases for XR sports services.</p> <p>Discover how a collaborative Alliance connecting and empowering a global network of key stakeholders, including sports rights owners, rights holders, telco operators, and OEMs, can accelerate the commercialization of XR sports services for the mass market.</p> <p>This session is a must-attend for those seeking to understand the intersection of technology and business strategy in the evolving landscape of sports entertainment.</p>

<p>Embark on a journey through ten years of immersive experiences in the world of VR development. Join a seasoned developer as they share invaluable insights, challenges, and triumphs in crafting VR adventures. From the early days with the Oculus Development Kit One to the present, explore the dynamic evolution of VR gaming. Uncover the lessons learned, innovations embraced, and the enduring passion driving a decade of crafting unforgettable VR experiences. Don't miss this opportunity to gain exclusive insights from a veteran developer at the forefront of VR innovation.</p>

<p>As XR hardware improves and incorporates new sensors, we keep finding new ways to use it to improve our lives. This talk will cover some inventions that use XR to transform the way we consume media.</p> <p>Hand tracking has emerged as the defacto standard XR input because there’s nothing more natural than reaching out and touching something. Unfortunately, the lack of haptic feedback keeps hand tracking from feeling completely natural. I’ll talk about a new way to address this problem by using objects in our environment as buttons.</p> <p>There will always be a role for 2D content, but can we make it even more immersive if you’re already wearing an AR headset? I’ll talk about how we can make 2D content take over your living room with AR.</p> <p>You can see every pixel of 2D content, but with VR (just like real life) you’re limited to your field of view. I’ll talk about how to guide users’ attention to the parts of a scene that they’re interested in.</p>

<p>Mixed Reality is an untapped frontier for new forms of storytelling, gaming, and entertainment. Join Chief Executive Officer Susan Bonds and Chief Creative Officer Alex Lieu from Infinite Rabbit Holes as they discuss how they elevate the gaming experience from tabletop to headsets and the exciting future of audience immersion in the age of augmented reality and spatial computing.</p>

<p>"Virtual Immortality" is becoming an important concept being explored by many new entities and organizations. Life documentation, 3D Scanning to create photorealistic avatars and various expressions of embodiment are rapidly evolving toward an exciting future where lives will persist beyond the mortal plane. Social VR, Virtual Theater, Musical performances, Storytelling, history and educational experiences along with a myriad of other XR/AR/VR/MR experiences will require dynamic, believable human simulations which act, and re-act, with enough precision to satisfy our complex neurologically ingrained perceptual needs as they relate to realistic and comfortable human interactions in synthetically generated and augmented environments, etc. The speaker will discuss the history, current state-of-the art development, techniques and future agenda evolving to support the field of human construct development, tracking and behavior, including physical 3D body / form capture, facial expression / body motion capture designed to inhabit interactive, immersive environments and scenarios. Acting / performer concerns will be discussed, as well as, the progress of available commercial technology needed to address the complex aspects of creating ideal, believable virtual personae and the desired habitation of these "constructs" into the virtual and augmented world(s) and what to expect from this process going forward. Current implementations including Meta's "Codec Avatars", Apple's "Persona" (available on the Vision Pro headset) and similar constructs will be described and discussed as they relate to XR, "spatial computing" and human experience and metaverse-related social communication paradigms.</p>

<p>Embark on a revolutionary journey into the future of racing, where technology meets the track. Hear from this amazing group of experts as they explore XR's role in racing's future, featuring insights from Darren Cox, the visionary behind GT Academy, celebrated in 'Gran Turismo', and a key figure in digital motorsport innovation. Together with pioneers Torsten Gross and Stefy Bau, the conversation will span from sim racing's impact and VR/AR in training to the critical need for inclusivity in the sport. This compact session offers a deep dive into technology's transformative power in racing, led by industry trailblazers.</p>

<p>Join us as startups pitch to our panel of judges for a chance to be named AWE's "Startup to Watch" for 2024. The winner will be announced at the Auggie Awards ceremony on Main Stage.</p>

<p>AI image generation is a disruptive technology that is changing the way we create content, and VFX houses are some of the earliest adopters. What does this mean for artists, clients, and the cost and quality of final deliverables in 2024 and beyond? In this talk, I will show some behind the scenes examples of how this has changed the way I work with agencies, where the technology succeeds and fails, and how to prepare for a future where this is a regular part of production.</p>

<p>To prevent super AI from being mastered by a very small number of people and to promote technological equality for all around the world, we should develop algorithms, computing power, and data for AI in a decentralized manner and build a global, open-source, and transparent infrastructure for Artificial General Intelligence.</p>

<p>Join Richard Pieterse for an insightful session on crafting physics-driven characters that captivate audiences with their responsiveness, charm, and humor. Learn how to achieve these dynamic performances by leveraging the power of Unity's physics engine, making your characters and worlds more engaging and immersive.</p>

<p>Coming Soon!</p>

<p>Without real-time perception and understanding of the physical world, the benefits of AI disproportionately go to digital businesses like ecommerce. Collaborative machine perception is the key to the next generation of artificial intelligence and the future of retail.</p> <p> </p>

<p>The goal of this project is to geo-locate historic photographic images of LA's first Chinatown onto the location where they were originally taken and that is now occupied by Union Station.  Using the 8thWall mobile AR platform,  historic images from the Huntington-USC Institute on California and the West are viewed on a visitor's mobile device screen and appear superimposed onto the actual site of the original buildings.   As players move around the station and surrounding area, they retrace the steps of the original photographers and enter portals into 3D street scenes of the original Chinatown community.  The project utilizes VPS wayspots, Arcturus Holostream, generative-AI imagery and video, interlinked 8th Wall projects, and interactive characters using the Inworld 8th Wall module.</p>

<p>Discover how brands can fuse physical and digital marketing using XR, AI, location-based services, and analytics to create engaging and effective customer experiences. Our expert panel will share real-world examples, discuss the latest trends, and provide practical solutions for optimizing hybrid marketing efforts, drawing on their extensive experience in digital solutions, AR gaming, VR/AR integration, and content creation.</p>

<p style="text-indent:0px;"><span style="font-size:small;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span><span style="word-spacing:0px;"><span style="white-space:normal;"><span style="background-color:#ffffff;"><span><span><span>In a world where technology is evolving at lightning speed, fostering a culture of innovation within an enterprise is both a challenge and a necessity. From AI and 3D modeling to mixed reality and drones, the journey from concept to reality requires more than just brilliant ideas—it demands unwavering support and enthusiasm from all levels of the organization.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p style="text-indent:0px;"><span style="font-size:small;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span><span style="word-spacing:0px;"><span style="white-space:normal;"><span style="background-color:#ffffff;"><span><span><span>Join us for an enlightening panel discussion with executives from Oculus, Siemens, and Southwest Airlines. They'll share insider stories and tackle tough questions about navigating the development process, securing buy-in from leadership, and rallying their teams to embrace and drive innovation. Don't miss this chance to learn how these industry leaders turn visionary concepts into game-changing realities, and how you can inspire a culture of innovation within your own organization.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>

<p>The world of VisionOS is an innovative space where user interaction is based on physical movements, gestures, and visual focus within a 3D environment. In this presentation, we will discuss the essentials of spatial design and the crucial role of intuitive interfaces that seamlessly blend with users' natural actions in spatial computing. We will explore the advanced input mechanisms required for interpreting a broad range of human behaviors and movements to ensure that digital interfaces are not only responsive but also intuitive.</p> <p>Our discussion is centered on the Human Interface Guidelines, and we will cover the best practices for designing exceptional user experiences with a particular focus on VisionOS. Attendees will learn about key design considerations unique to spatial computing, such as ergonomic comfort, optimizing content for the user's field of view, and the strategic use of depth and scale to enhance interaction.</p> <p>This presentation covers the importance of accessibility in spatial computing. We will demonstrate how VisionOS and SwiftUI work together to create inclusive immersive experiences. Attendees will learn to design intuitive and accessible spatial interfaces, expanding the boundaries of traditional UX design into VisionOS.</p>

<p>How to empower new users to confidently engage in XR experiences Experience comes first. Nowhere is this more true than for new XR users, where intuitive, thoughtful UX is the key to long-term adoption. In this talk, Magic Leap’s Jessy Escobedo and Rocío Sergio will share five essential insights that will elevate any application and inspire users interacting in XR for the very first time. Informed by real-world user research into how novice users learn best in AR, Jessy and Rocío will share best practices for developing immersive experiences that transform beginners to lifetime adoptees.</p>

<p>This year we celebrate our 15th Annual Auggie Awards and we also want to celebrate finalists with this fast-paced showcase where Auggies finalists will be invited to make some noise at the Expo Stage and celebrate their submission.</p> <p>Finalists will be around the Expo Stage area to talk about their submissions, network with other finalists and talk with attendees about their project.</p>

<p>Imagine a world where you can travel anywhere, anytime, and collaborate with anyone to solve spatial problems. Whether designing a city, exploring geographical wonder, or reviewing the design of a factory, you can use a Holodeck to immerse yourself in the situation and find solutions. The modern vision of a Holodeck is not just virtual reality but the ultimate information hub, ultimately connecting the physical world with the benefits of the digital. Its structured data provides APIs for AI to understand better space, humans, machines, and digital twins, allowing for spatial applications to support your decision-making. As such, the Holodeck transcended to the real world through robotic extensions and sensors, allowing you to manipulate and understand spatial problems of any scale. In this talk, I will explore the possibilities of spatial computing with a new perspective on the Holodeck. From its origins in science fiction to its current and potential applications in various domains. I will also discuss the challenges and opportunities of creating a data model that can govern the Holodeck and enable spatial AI. Finally, I will speculate on the future of collaboration and business travel using the Holodeck and how it can transform our perception and problem-solving of spatial problems.</p>

<p>The aesthetic impact of AR adds a vital dimension to the way we experience it. As we grasp the technology, how do we channel our ideas in a way that feels robust and compelling?  </p> <p>Drawing from our collaborations with brands such as Coachella, Dior, Fendi, and Rimowa, we explore practical strategies for crafting AR experiences with visual and sensory appeal. By looking at case studies and spatial principles, we discuss how various design elements can be combined to amplify campaign messaging, and examine how a broader artistic perspective influences the development of AR. </p>

<p>Join Ethan Rasiel and Amanda Proscia, authors of the Best-Selling book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, for expert guidance on how XR companies can earn top-tier media coverage. Rasiel and Prosica are the co-founders of Lightspeed PR/M, a technology-focused PR agency now in its eleventh year of helping tech companies make headlines and move the needle. Their presentation will walk through the specific challenges faced by the XR industry, with examples from their own client work, on how to: • Manage over-hype • Generate media excitement and engagement • Craft stories for mainstream outlets like The New York Times, Fast Company or CNN. Attendees will leave with a clear blueprint for creating a PR strategy that can propel their XR devices, platforms, or services.</p>

<p>From Disneyland to MYST to Star Wars lightsabers to the most successful Alternate Reality games in the world— the principal creatives of Infinite Rabbit Holes, Chief Executive Officer and former Imagineer Susan Bonds, Chief Creative Officer Alex Lieu, award-winning Game Design Executive Michael Borys, and AR product veteran Mike Goslin, share their insights on mixed reality immersion and the challenge of entertaining audiences on the platforms of tomorrow.</p> <p> </p>

<p>Join immersive tech innovator Stephanie Riggs as she moderates a fireside chat with VR pioneers Palmer Luckey and Darshan Shankar. Luckey, founder of Oculus VR and Anduril Industries, and Shankar, CEO and founder of Bigscreen, will share their experiences and visions for the future of VR. Don't miss this engaging discussion with three amazing industry leaders.</p>

<p>With the launch of Apple Vision Pro, a full ecosystem is emerging in search of the killer app - an application that demonstrates the technology's unique strengths and seamlessly integrates into our daily lives. This mirrors what occurred with other hardware, such as smart devices nearly two decades ago. With the introduction of any new technology, questions inevitably arise: How can we develop apps effectively? Is there an established ecosystem of SDKs or libraries available for use? Which tools are most suitable? This session will delve into the best practices for visionOS during this initial development stage and propose a set of guidelines to effectively develop apps for Vision Pro. We will also cover common beginner challenges that everyone has to overcome.</p>

<p>For years, the question of the true cost of XR experiences has remained elusive. At VRM, armed with the world's most extensive XR case study library, we aim to provide clarity. The nuanced answer to "How much is an XR experience?" is explored through a range of successful projects at different price points. From cost-effective solutions to high-end immersive ventures, we provide businesses with tangible references - and help them make informed decisions. Join us in this exploration of XR success stories, as we unravel the complexities of pricing and provide a roadmap for companies eager to embrace spatial computing in 2024.</p>

<p>There is a complex mix of fear and fascination that drives the public perception of the ongoing rivalry and race between humans and artificial intelligence. From the earliest chess-playing algorithms to today's sophisticated AI systems, examining the milestones where machines have challenged and sometimes surpassed human abilities, fueling progress and sparking debates about the real-world concerns shaping this evolving relationship.</p>

<p>Coming Soon!</p>

<p>Linda Jacobson and Carolina Cruz-Neira have been collaborating on VR projects since the early 1990s, and together they launched and ran an early VR development agency from 2001-2005.</p> <p>Whether you're a seasoned VR enthusiast, interested in the history of XR, or simply curious about the frontiers of technology, this fireside chat promises to be an engaging exploration of the past, present, and future of virtual reality. </p> <p> </p>

<p>Join us as startups pitch to our panel of judges for a chance to be named AWE's "Startup to Watch" for 2024. The winner will be announced at the Auggie Awards ceremony.</p>

<p>Step into the next frontier of e-commerce as we delve into the groundbreaking shift in Amazon's shopping experience. In a recent move, Amazon bid farewell to its 360 spin experience in December and has set its sights on the transformative potential of 3D and Augmented Reality (AR) technologies. Discover how this shift is reshaping the online retail landscape and revolutionizing the way customers interact with products.</p> <p>Join us for an enlightening session with Chris Anderson from Amazon and Ashley Crowder from VNTANA, a distinguished 3D retail expert, as we unravel the secrets behind leveraging 3D and AR to enhance the customer journey on Amazon. Through extensive testing and years of refinement, these immersive technologies have proven to be powerful catalysts for increased sales by providing consumers with an unparalleled understanding of the products they're considering.</p> <p>In this session, you'll gain valuable insights into the approach Amazon is taking with 3D and AR, and learn firsthand from experts on how to kickstart your journey into this dynamic realm. 3D content creators and Amazon sellers alike will learn best practices for creating and submitting 3D and AR content for display on Amazon. Join us for a compelling exploration of the future of online shopping – where innovation meets consumer engagement, and every click brings a product to life in three dimensions.</p>

<p>Dive into the intricacies of crafting mixed reality games for Quest. Uncover how to leverage advanced features and innovative mechanics for immersive experiences that bridge the digital and physical worlds. Join us to unlock the potential of this groundbreaking platform.</p>

<p>Join Tracy Evans for an engaging session on hologram technology and its applications in immersive media. </p> <p>This presentation will provide a clear, comparative analysis of various holographic solutions and products, highlighting their strengths, limitations, and best use cases. </p> <p>Learn how to navigate the array of options available and make informed decisions for your project needs. Discover how to leverage your existing AR and VR projects with holograms to create even more immersive and engaging experiences.</p> <p>This session is aimed at designers, technologists, producers, and anyone looking to expand their creative toolkit with holography, as well as end users who want to effectively implement these technologies in their settings.<br />  </p>

<p>In brief: A historical look into how brain computer interfaces have transformed over the past few decades: the landmark research of the past, the landmark research of today, and how it’s going to transform the future of XR. As a neuroscientist for about a decade, my work has focused on how people represent spatial contexts, concepts, and events. I have been able to place people in VR experiences and then through the use of neuroimaging and AI methods untangle their thoughts and how those thoughts influenced what they remember. As this neuroimaging technology reduces in form-factor and increases in accessibility, we can no longer turn a blind-eye to how it may be used nefariously in consumer products. In this talk, I will describe how Brain-computer interfaces (BCIs) have been defined over the years, how research in this field has catapulted, an overview of the neuroscience behind the technology, the landmark studies of the past and present, use-cases in which XR, robotics, prosthetics and BCI have intertwined, and how new AI models are being used to perform mind-reading of both language and mental images. “With great power comes great responsibility” – I will end the talk by describing how and what it means for the future of XR and why it’s important to be careful with this technology, but also how incredibly empowering it can be for the future of XR.</p>

<p>The AI revolution started in earnest when the massively parallel power of GPUs let us train larger, deeper models than we could have dreamed previously. Since then, the models have been growing in size and sophistication. Now the new bottleneck is data. ChatGPT, image generation, TikTok's recommendation engine all demonstrate the incredible power of the new algorithms when the data is there. But spatial tasks are generally missing that crucial data.</p> <p>Let's explore how AR apps, useful in their own right, can be leveraged as an unprecedented source for spatial data to feed a new generation of spatially intelligent models. We will touch on both performance and ethical concerns associated with passive data collection, as well as best practices for pipeline and deployment.</p>

<p>Apple Vision Pro cemented eye movements as one of the key user input modalities. Our team has worked in this domain for the past seven years and we are ready to share how far gaze based spatial interaction can take us. During our presentation we will demonstrate on the latest head mounted displays how users can interact with spatial content e.g. pick up, move, rotate 3D content using binocular eye vergence and head movements without using their hands or having to engage with controllers or display elements. In addition we will unveil some of our key findings and technology explaining how we integrated eyes and head movements and share how it is useful in consumer and enterprise environments.</p>

<p style="text-indent:0px;"><span style="font-size:small;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span><span style="word-spacing:0px;"><span style="white-space:normal;"><span style="background-color:#ffffff;"><span><span><span>Enhanced connectivity and emerging immersive technologies will enliven virtual experiences with sensations only achievable in the physical world today. New haptic innovation and improvements in volumetric sensing and communication will facilitate an exciting future for XR and immersive use cases.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p style="text-indent:0px;"><span style="font-size:small;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span><span style="word-spacing:0px;"><span style="white-space:normal;"><span style="background-color:#ffffff;"><span><span><span>Live and Esports have attracted huge streaming audiences worldwide, and immersive technologies will add a new level of depth to the experience that will make audiences feel engaged like never before. These represent the first of many experiences to be enhanced by volumetric video capture, streaming, and haptic feedback technologies. Standards such as MPEG Visual Volumetric Video-based Coding and other MPEG Immersive standards play a critical role in ensuring interoperability across such new and emerging immersive experiences, while maintaining data rates that are sustainable and economically viable for the industry.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p style="text-indent:0px;"><span style="font-size:small;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span><span style="word-spacing:0px;"><span style="white-space:normal;"><span style="background-color:#ffffff;"><span><span><span>InterDigital’s Video Lab and Philips IP&S will demonstrate their contributions to video codecs and volumetric capture technologies that empower the sharing of scalable XR solutions across a variety of platforms, particularly for Immersive Sports Experiences.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>

<p>Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain? Join Benny Lee, Senior Global Manager of Experiential Design at Coca-Cola, in this fascinating session to discover how Coca-Cola continues to craft authentic and meaningful experiences with innovative 3D technology and digital touchpoints covering AR/VR, NFT, and Metaverse.</p>

<p>Celebrate the early and influential creativity of women in the new medium of VR as Jacki Morie recognizes and honors their impact on today’s immersive landscape. This is also a great talk for those interested in the history of XR.</p>

<p>Coming Soon!</p>

<p>Using mobile 3D capture and the Apple Vision Pro for documenting the condition of Aircraft and Aerospace components and assemblies from end-of-life aircraft being prepared for re-use or resale.</p>

<p>In today's digital landscape, VR/XR content creators are essential in enhancing marketing strategies. They bring a unique blend of expertise, authentic storytelling, fresh perspectives, and cross-platform presence. Their ability to stay ahead of trends and engage audiences in immersive experiences can elevate your brand.</p> <p>Join our panel to explore how VR/XR content creators can provide fresh, impactful strategies to elevate your brand. Gain insights from industry leaders and learn how they effectively integrate these innovative approaches.</p>

<p>Gaming has not only provided an important on-ramp for XR users, but also given way for interactions that extend into use cases beyond entertainment. XR has benefitted from gaming's rich legacy of innovation, both playing on the lessons learned from the games industry and providing a new horizon for interaction. This presentation will explore the current state of XR gaming as well as provide an abridged trip through its historical landscape. Whether attendees are gaming enthusiasts, technology aficionados, or simply curious about the evolution of playable immersion, this presentation offers a compelling narrative that sheds light on the past, present, and future of XR gaming, with interactive discussion around the intersection at which gaming meets B2C, B2B and beyond.<br />  </p>

<p>Learn how to quickly store, secure, share, and stream 3D content across your organization and beyond. Join to see how you and your team members can leverage a 3D-first content management system (CMS) and delivery network (CDN), asset compression and conversion tools, and a scalable infrastructure to manage, process & stream 3D content in real-time & across devices. We will explore why 3D digital asset management (DAM) is important for your organization and why 3D-focused cloud infrastructure is needed. Participants are encouraged to bring their laptops or mobile devices or can follow the live demonstration. Register for your free echo3D account here: https://www.echo3d.com/signup</p>

<p>Immersive social platforms are so much more than just games. The most successful companies in this space have one thing in common: they see society where others see entertainment. </p> <p>In this presentation, you will hear from Morgan Tucker, head of Creator at Rec Room, about the keys to building vibrant spatial societies through community, opportunity and infrastructure. He will share insights from his experiences at IMVU, Roblox and Rec Room including:</p> <ul><li>Principles of design in 3D worlds</li> <li>Fostering civility through community</li> <li>The role of UGC and harnessing creator-led growth</li> <li>How to collaborate with the community to achieve success</li> </ul>

<p>Holograms are defined as 3D objects made of light that can be seen with the naked eye. No polarizing glasses. No head mounted display. And they are here.</p>

<p>3D content is often inaccessible to consume, let alone to create. But AI and its capability for conversational interfaces could be a gateway for millions of disabled creators to make their own content and break the cycle of exclusion that has led to a landscape largely barren of disabled people. In this panel, we’ll discuss the challenges that face disabled creators, highlight capabilities of AI that could support them, and examine how this could affect the industry as a whole.</p>

<p>Join XR Women on Wednesday, June 19 for the presentation of our 4th Annual Awards!  We will present awards to outstanding XR Women in the categories of Trailblazer, Real World Impact, and Innovation on the Expo Hall stage. This event promises to be *the* Who's Who of women in XR for 2024. All welcome.</p>

<p>This talk will present a journey of spatial computing, spanning from MIT’s spatial programming research to the future of spatial AI. Spatial computing enables us to interact with digital content that is anchored to the physical world, and to solve spatial problems, such as understanding the shape, motion, and behavior of objects and environments for remote collaboration. In this talk, we will share the history and vision of the PTC Reality Lab, a research group that has been exploring spatial computing for over a decade, from the MIT Reality Editor to the Vuforia Spatial Toolbox, and from industrial metaverse applications to spatial AI. We will showcase some of the key projects and insights that have shaped our research agenda. We will also discuss the challenges and opportunities that lie ahead for spatial computing, such as spatial multitasking, multi-user collaboration, reality capture, and holoportation.</p>

<p>Embark on a visionary exploration of designing for the Future of XR focusing on entertainment, training and enterprise! Join us as we dive into groundbreaking spatial computing technology, meaningful use cases, and advancements driving leading design trends. Engage with how we can work now to lay the groundwork for what we’ll be building in the future! This lively discussion unpacks the opportunities and challenges for immersive interaction and gameplay, as well as how to select the right technology for your idea. From augmented reality to virtual reality simulations, hop on board as we forecast the design, technology, and business trends reshaping XR, and how to prepare and empower your team to get the most out of what’s next in XR. Join us for a captivating journey with leading experts into the bright future of XR, where imagination meets technology to redefine the gaming experience.</p>

<p>Learn how Walmart launched VR training, the challenges of close ecosystems with VR, and how they broadened their VR program to a fully open ecosystem. Mohsen Khurasany (Sr. Manager, XR Content & Innovation) and Franky Summers (Senior Creative Designer & XR Content) will discuss how working collaboratively with VR partners of various disciplines helped them create, sustain and innovate VR training for Walmart, bringing incredible impact and ROI. </p>

<p>Join Greg Downing as he unveils the behind-the-scenes journey of creating "Experience Yosemite," a location based VR experience. This talk delves into the innovative use of photogrammetry to transform the cliffs of  El Capitan into an immersive virtual reality landscape.  Explore the technical hurdles, the problem-solving strategies, and the thrilling experience of climbing El Capitan for a 4-day, completely vertical production. Gain insights into the intricacies of VR production in extreme environments, the creation of hyper-realistic VR content, and the art of storytelling through technology. This is an invitation to explore the intersection of cutting-edge VR technology and the raw beauty of nature, inspiring creators and technologists alike.</p>

<p>The annual Auggie Awards have been the most recognized industry AR & VR awards show in the world since 2010. The Auggies continue to showcase the best of the best in augmented and virtual reality and award winners will be presented with a prestigious Auggie Award live on stage. This year is particularly special as we celebrate the history of XR, AWE's15th anniversary and all the visionaries who have made this industry possible. </p> <p> </p>

<p>Join us for this captivating Fireside Chat where we discuss the art of forging bonds and engaging audiences within the magical realms of Virtual and Augmented Reality. This session spotlights the innovative work of Ferryman Collective, pioneers in VR theatre, alongside the creative storytelling experiences of prolific company Imvizar and their work in AR.</p> <p>Discover how these trailblazers are redefining audience engagement, enabling participants to traverse digital landscapes and connect with stories and each other in new and exciting ways. Whether you’re a seasoned XR enthusiast or new to the scene, this chat promises to enlighten and inspire, showcasing the boundless potential of XR to connect us all.</p>

<p>Elizabeth will delve into the rationale behind the use of Extended Reality (XR) as an optimal tool for handling extensive datasets, surpassing conventional methods of review. Her presentation will involve a comparative analysis of use cases employing various data visualization techniques, highlighting instances where XR consistently delivers substantial value when integrated into enterprise settings through a holistic digital twin.</p> <p>The discussion will encompass the significance of scientific datasets, addressing simultaneously aesthetic and engineering perspectives. Elizabeth will specifically emphasize the role of stereoscopic immersive high-fidelity environments in presenting data contextually, catering to a diverse demographic within the industry and even within a single company.</p> <p>Furthermore, Elizabeth will draw from her experience in developing and implementing immersive realities at Ford Motor Company to shed light on both the triumphs and challenges associated with the widespread adoption of immersive technologies. In this presentation Elizabeth will reveal insights into the transformative potential of XR and the strategic considerations for its large-scale adoption for many industries, from automotive to medical.</p>

<p>Apple Vision Pro unlocked 14k high fidelity spatial experiences for the first time. Outside of cinema VFX pipelines, regular Apps, games and content has never had to deliver anything this high fidelity before. The benefits are incredible, but the technical challenges are enormous. Dejavu has solved this problem and is making hifi possible for everyone</p>

<p>Join us as we explore challenges often faced when starting new XR projects and the means to overcome them. We'll learn about sources for funding, and strategies to make code portable while also delivering premium experiences on each platform. We'll explore the role of Unity XRI in cross-platform development, and highlight key differences with native APIs on Vision Pro and Quest. We'll also discuss unique advantages these platforms have to offer, and gain key insights into navigating funding conversations without compromising future portability. Don't miss out on actionable tips to support your next endeavor!</p>

<p>Discover the winning strategies for founders in the XR and gaming space on Meta Quest. This talk delves into key insights, market trends, and actionable advice to succeed in this dynamic ecosystem. From understanding user behavior to learning how to get edge in the market, learn how to dominate both minds and market share by standing out as differentiated and unique on the app store.</p>

<p>The panel will discuss how Extended Reality is transforming the way employees are trained and onboarded, as well as how customers are educated. These speakers have seen firsthand the impact of this new frontier. This fire-side chat will celebrate recent onboarding and tech victories, share openly about bumps in the road and the valuable lessons they taught us, and discuss the broader revolution of how we work, learn, and engage today and in the future.</p>

<p>Technology is rapidly redefining what it means to be human. What happens when it empowers us to transcend our physical form? Award-winning creator Cameron Kostopoulos explores this question through the lens of their groundbreaking work. Utilizing full-body tracking, artificial intelligence, and haptic feedback, Cameron's projects, including the PGA Innovation Award-winning 'Body of Mine,' transcend traditional boundaries of storytelling, allowing audiences to see the world through another’s eyes - and through their body. This session will unveil how emerging media can alter human identity and connection in the digital age.'</p>

<p>Technological breakthroughs do not automatically imply better experiences, and with AR there are no tried and true templates to fall back on. In this conversation, Pavani Yalla, Head of Product Design for Magic Leap, and Alicia Berry, Executive Producer for Peridot from Niantic, share their perspectives on what it takes to truly enrich the human experience. From gaming to enterprise apps, they’ll explore universal design principles that serve as beacons for anyone creating experiences that make both work and everyday life a joy.</p>

<p>How will ever-evolving regulatory and legal frameworks create roadblocks to the successful rollout of you XR project—and how can you overcome them? XR Professor Tony Liao draws from his experience teaching and mentoring students on the nuances of XR communication, the exploration of XR in neuroscience and its effects on brain activity, the concept of presence within XR, and the broader implications of XR on human experience and behavior. Attorney and longtime XR thought leader Brian Wassom will report from the legal trenches on what legal risks lie just over the horizon, and how to best insulate yourselves from liability.</p>

<p>At previous AWE, ARGO was just a visionary concept, and today it has evolved into a full blown product, entering mass production. DigiLens has built a diverse ecosystem of partners worldwide, spanning various sectors such as AI, Cloud, Software, Chanel and many more. In this talk, Nima will discuss all the work that has gone into creating ARGO, the ecosystem for XR products to thrive, and how the transformative impact of partners like Taqtile are changing the game for their customers in the enterprise, industrial and defense sectors.</p>

<p>Generative AI is causing disruption in every aspect of the media and entertainment industry, but it has somewhat passed over the XR community (so far). This talk will dive into the various tools that can be added to almost any XR production for generating assets and driving realtime animations and interactions. There are already AI-powered tools inside Unity and Unreal, but there are also lesser-known options that are easy to use either standalone or via integration into a game engine or a digital content creation package to create aspects of an XR experience. This presentation will focus on categories of tools vs. workflow for specific tools in order to provide a “where to start” guide for creators eager to see how AI could offer a force multiplier for their teams to produce higher quality XR experiences without increasing budgets or extending schedules. </p> <p> </p>

<p>Simulator sickness has been one of the major obstacles toward making virtual reality (VR) widely accepted and used.</p> <p>In this demo, study, we showcase a method to reduce simulator sickness by visually mixing the optical flow patterns that are in the reverse direction of the virtual visual motion.</p> <p>As visual motion is mainly detected and perceived by the optical flow, artificial mixing in the reverse flow is hypothesized to induce a cancellation effect, thereby reducing the degree of the conflict with the vestibular sense and sickness. We developed a real-time algorithm to visualize the reverse optical flow.</p> <p>In the demo, navigational VR contents will be run in both as-is (original) and with the reverse optical flow mixed in, thereby allowing to experience the sickness reduction effect first hand.</p>

<p>Dive into the future of cracking up as we explore how stand-up comedy is evolving from the classic club scene into the wild realm of virtual reality. This panel is all about how tech is evolving and changing the game, turning the whole world into one big club where everyone gets to sit front-row. Through insights from the pioneers and creators at the forefront, we'll examine the challenges, triumphs, and untapped potential of comedy in the virtual age, ensuring humor transcends boundaries to connect us all regardless of physical location. It's about making sure that no matter where we are in the world, a good joke can still bring us all a bit closer together.</p>

<p>Real-time, responsive, personalized and meaningful customer interactions (at scale) are hard. They used to be impossible for organizations to adequately offer. But some of the biggest brands are making this a reality in virtual worlds, using AI-powered, autonomous digital humans – tipped by Gartner to be a $125 billion industry within the next 10 years. In this session, Dr Jason Catchpole unpacks the incredible new opportunities (and some dangers to consider) for enterprise organizations embodying their brands using the latest AI interfaces, so they can successfully innovate and create memorable, modern customer experiences.</p>

<p>For humanity to succeed, we must work together. However, it has become increasingly tempting to turn inward, live heads-down in our personal devices, and become myopically focused on our individual tasks. As we shape the future of work through the next generation of XR, it is essential that we carefully consider the future of collaboration. It is essential that we design experiences where people can effectively come together to co-create in spatial environments. This talk will examine design principles for collaborating in augmented reality. We will discuss tactics for fostering cooperation and how to unlock group flow through thoughtful design. Magic Leap spotlight applications (Workshop and Assist) along with strategic partnerships will be featured as supporting use cases.</p>

<p>Imagine a world where XR content is accessible everywhere, at any time. Far beyond mere entertainment, it becomes an ever-present companion, an AI-powered assistant that seamlessly integrates into the fabric of your daily life. We will unveil a swift, intuitive, and subtle interaction system that effortlessly weaves XR technology into your everyday routine.</p>

<p>As an Interactive Emmy-winning Narrative Director, I’ve spent 25 years creating groundbreaking stories for film, TV, video games, VR, AR and immersive theater. With this talk, I will offer AWE's audience of XR professionals key techniques from both video games and experiential theater that we’ll need to build the future of storytelling in extended realities. Drawing links between classic video games (like GTA, Portal, Last of Us, Destiny, Fortnite) and immersive theater groups, both historical and contemporary, (Punchdrunk, The Living Theater, Odyssey Works, Third Rail Projects, La Fura del Baus), this talk will examine how both mediums leverage player agency and create living worlds. Attendees interested in experiential storytelling will come away with knowledge about tools like emergent narrative, environmental storytelling, sandbox game design, and a responsive world. I’ll discuss the importance of state change tracking, best practices for balancing player choice when using branching story techniques, and the role of AI in the future of story.​​ With the launch of the Vision Pro, we are seeing significant industry momentum in XR and the metaverse. However, as my colleagues often say: “The metaverse is a technology in search of a reason for being.” As such, this talk will provide tangible insights on how to drive human-focused experiences, and provide essential ideas to creators looking to craft XR worlds that go beyond passive consumption into the realm of “story living.”</p>

<p>As artificial intelligence (AI) and extended reality (XR) technologies increasingly influence global markets, a clear grasp of US and EU policy differences and convergences is vital for anyone involved in tech development, policy-making, or market strategy seeking to understand and navigate the complex regulatory developments. The discussion will provide insights into specific policy measures adopted in each region. Participants will explore potential areas for transatlantic cooperation that could catalyze innovation and discuss the broader implications for global technology development and collaboration. This session aims to equip attendees with the knowledge to effectively adapt and thrive within these regulatory environments, enhancing their strategic engagement and positioning in the tech industry.</p>

<p>Our emotions are at the core of the human experience. Brene Brown’s research identifies 87 human emotions and experiences. It’s hard enough to identify and discern our own emotions and much harder to decipher what someone else is feeling, especially when we’re communicating digitally. There are new products that are changing this. Join us for an enlightening panel discussion where leading innovators and investors converge to explore the forefront of emotional intelligence in technology. Discover how TRIPP is revolutionizing wellness, analyzing users' moods and emotions to tailor deeply personal experiences. We’ll discuss how sensing technologies in Apple Vision Pro and Meta Quest 3 help perceive and respond to emotional cues. We’ll explore Emerge’s unique tactile approach to multi-sensory communication that soon can unlock new ways to communicate emotions. You’ll also hear firsthand from a visionary investor who has championed the spatial computing sector since 2020, backing companies that push the boundaries of what's possible. This panel promises to be a deep dive into the technologies shaping our emotional landscape, offering a glimpse into a future where tech not only understands but also adapts to our emotional needs, enriching our digital experiences in profound ways.</p>

<p>In the rapidly evolving landscape of emerging markets, the role of R&D is pivotal in pioneering advancements and ensuring sustainable growth. As we stand on the cusp of a technological revolution powered by spatial computing, including augmented and virtual reality, there is a compelling need for higher education institutions to bridge the existing gaps. These gaps are not only technical but also educational, particularly in enhancing spatial reasoning skills which are crucial for leveraging the full potential of spatial computing technologies. Our proposed fireside chat aims to explore how higher education and R&D can collaboratively foster an environment that not only accommodates the burgeoning demand for spatial computing but also adheres to the highest standards of research practices. This is especially critical in a market-driven landscape where the rush to innovate often sidelines these fundamental practices. Through this dialogue, we intend to underscore the importance of an integrated approach that prepares the next generation of professionals to thrive in and contribute to the sustainable development of this exciting field.</p>

<p>This panel will explore the ethical considerations and sustainable considerations needed to be made by the service provider, customer, and industry when deploying XR solutions at scale to Fortune 500 companies.</p>

<p>Join us in the Exhibit Hall where you'll meet sponsors and exhibitors, discover the latest AR/VR tech, check out the newest start-ups, have fun, make connections, and more!</p>

<p>We should promote the development and application of metaverse technologies that help improve scientific research efficiency, expand scientific research capabilities, and change scientific research paradigms, including but not limited to: scientific simulation and emulation, scientific visualization, and scientific collaboration.</p>

<p>The Foremothers Café is inspired by Helen Erwin's historical novel Sour Milk in Sheep's Wool, and the Swedish suffrage movement at the turn of the 20th century. Helen will share the stage with world builder Christi Fenison, her collaborator to create the world in VR. Michelle Weisblat-Dane will moderate the discussion.</p> <p>As they will discuss, Helen began by sending Cause and Christi a drawing that she had made on paper with colored pencils. Then they discussed Swedish historical and architectural details, and from there it went; with Helen's historical knowledge and Cause & Christi's world-building skills, magic happened.</p> <p>If you've ever been interested in how creators bring worlds into virtual reality, this is a great session to attend!</p>

<p>Dan Flanegan (formerly Qualcomm and ClayAir) & Paula Monteiro (formerly of Qualcomm and Wikitude) will share their personal experiences surviving the acquisitions of their XR startups by a Fortune 500 tech giant. They will share their unique insights, including:</p> <ul><li>Preparing yourself and your XR company for an exit</li> <li>Negotiation your new role and compensation</li> <li>Cultural adjustments going from startup to big corporation</li> <li>How to maintain XR product and customer continuity</li> <li>Opportunities for self development and education</li> <li>How to leverage an exit into your next XR opportunity</li> <li>Building a network to meet your next XR startup cofounders</li> </ul>

<p>In this session, we will introduce four cases of XR entrepreneurship at a Korean arts and media college. The cases shared are innovations in the creation and enjoyment of visual storytelling and ways to record memories beyond photos and videos. We will share our experiences that may be useful to anyone interested in how XR technology is revolutionizing the arts and media, or those who want to start a business in the arts and media. </p>

<p>AI is leading to a democratization of data science, and AR is a natural next step in computing. Together, they can help users have the best data collaboration and conversation they have ever experienced, and leave the meeting feeling like they have a clear mental model and making a great data-driven decision. In the enterprise, most data is presented in bar charts pasted into PowerPoint. Even dashboards are often left to experts to navigate. Humanity has problems that need better data communication to solve, but we need a way to increase the credibility of the data through greater detail (stereo vision reduces visual crowding), increase depth of understanding through ease of data filtering and navigation, increase ease of converting datasets into visualizations, and simplify storytelling and collaboration to make executives and stakeholders build great mental models. Augmented Reality and AI will help with these problems, and how typical meetings discuss data will be improved and forever changed.</p>

<p>In this session, we'll look at how to create a dynamic live streaming experience directly from a Meta Quest game built in Unity. By integrating the live streaming experience directly into your game, you can lower the barrier to entry for new content creators. Additionally, you can add next level interactions like user-controlled environments and objectives and directly integrate chat and remote stream playback. Your stream can be published to your own live streaming platform created with Amazon Interactive Video Service, or directly to a user's Twitch channel. We'll look at all of these use cases and more in this session. </p>

<p> </p> <p>The recent breakthrough in Generative AI, particularly with Image and Video Generation technology, opens up new opportunities to democratize the AR market and give more power and freedom to the end users. While the prior generation of generative models was, at large, not good enough for a wide variety of use cases, we are now seeing the first indicators that diffusion models have passed the bar for generating rich and diversified content. Recent advancements, such as generation of 3D models in real time, photo animation, and real-time image generation capture the very beginning of what we think is the next big trend in AR: allowing users to create AR effects and modify their look in real time.</p>

<p>Coming Soon!</p>

<p>From the minds at the Raytheon Immersive Design Center (IDC), a quick journey through just some of the possibilities of XR meets AI, sprinting from brighter days to less... ideal times. Just another day imagining worlds where some days you wield the tools and other days when the tools wield us. Join us for this loosely fictitious, occasionally humorous, and accidentally profound ride.</p>

<p>In the wake of bank collapses, inflation, and uncertain times, raising money is super difficult for spatial computing founders. Learn 10 ways to expedite your next raise from founders who’ve raised millions. </p>

<p>In 2023, the Mesh team embarked on building spatial audio, a key feature in Mesh’s 2D/3D immersive experiences. Designing in this dynamic realm presented unique challenges particularly due to limited guidance on how to design great immersive experiences that are both user friendly and intuitive.</p> <p>In our case study, we'll share our journey designing audio experiences and functionality that push the edges of how people meet and communicate in immersive environments. We’ll explore how we brought user experience strategy, 3D design, and immersive audio together to create effective collaborative virtual spaces.</p> <p>Join Kat Moynahan, who specializes in product strategy, Sasha Belitskaja, an expert in 3D and interaction design, and Aili Niimura, a wizard in spatial audio, from the Microsoft Mesh spatial audio team as they share key moments in the development of Mesh’s spatial audio, and the mindsets, best practices and lessons learned that helped them along the way. See how a clever mix of online tools, working sessions and product reviews brought spatial audio to life and connects 2D and 3D participants in real time.</p>

<p>Expert panelists share the newest developments in XR headsets and how they are driving the future of spatial computing. XR headset technology is advancing rapidly and has become an important means toward delivering an immersive 3D world.</p> <p>There are multiple XR headsets on the market, and new ones in the works that will define the next wave of spatial computing. At the same time, smart glasses are emerging to challenge traditional XR headsets, setting up a new battlefront in the metaverse.</p> <p>This is a hot topic in the world of spatial computing and this panel will explore and share how they see these new technologies impact the augmented world of the future.</p>

<p>The "This Week in XR" podcast will celebrate its 200th episode by recording live with an AWE audience. Forbes tech columnist Charlie Fink and Red Camera co-founder, futurist Ted Schilowitz, host special guests and select audience members to discuss top news at the show, and what we can expect at the intersection of spatial computing and AI.  </p>

<p>Food is available for purchase in the Long Beach Convention Center and at nearby vendors/restaurants.</p>

<p>Dr. John Francis, renowned as the "Planet Walker," and John Anderson, "Professor XR”.are joining forces to pioneer XR environments aimed at fostering kindness and supporting the GLOBE Program (Globe.gov) for children internationally. Dr. Francis, is currently on his monumental journey from South Africa to Cairo, spanning several years that embodies the ethos of "how we treat one another is how we treat the environment." Leveraging XR technology, both Dr. Francis and Professor Anderson aim to immerse children in interactive environments that cultivate empathy, environmental stewardship, and global kindness. Through this collaboration, they seek to empower the next generation with the understanding that acts of kindness towards each other and their environment can ripple outward to positively impact our planet. By intertwining Dr. Francis's profound insights with Professor Anderson's XR expertise, they envision a transformative educational platform that not only educates but also inspires compassionate action for a more harmonious world, one step at a time.</p>

<p>Enhancing user experience and immersion in XR by enabling users to feel every interaction is a game-changer. However, developing a consumer-ready, affordable, effective, and user-friendly wearable haptic device is certainly non-trivial. This session will explore bHaptics’ decade-long journey in creating wearable haptic devices and bringing them to the consumer market. It will highlight how bHaptics has accelerated collaboration with content developers, leading to our recent achievement of becoming a Made for Meta partner.</p>

<p>Machine learning has been a foundational part of AR on Snapchat and powered the most viral moments in Snap’s history. Now,we’re turning over Snap AR’s technical advancements to you, the developer community, to spark creativity and fuel innovation. Get a behind the scenes look at our GenAI technology from Snap AR experts with a decade of experience and hear from featured creators who are using these tools to bring new characters and worlds to life.</p>

<p>We invite you to an enlightening panel discussion, "Creative Frontiers: Navigating the Artistic Landscape in the Age of AI," which zeroes in on the transformative impact of artificial intelligence on the creative industries. Our panel of innovative artists and thought leaders will delve into the role of AI as both a collaborator and a tool in the hands of modern creators. <br />  <br /> This session will explore the ecosystem of AI tools that are revolutionizing how artists—from filmmakers to musicians to visual artists—approach the creative process. We’ll examine case studies of generative AI applications like OpenAI’s ChatGPT, Adobe’s Firefly, sound samples like Lalal.ai, and Suno as well as Midjourney and more, highlighting their capabilities to augment creativity and streamline workflows. <br />  <br /> Our panelists will dissect the implications of these technologies on the creative economy, scrutinizing how they're reshaping job roles, altering monetization strategies, and influencing the distribution of creative works. We'll also address the ethical dimensions AI introduces, including questions of intellectual property and the maintenance of artistic integrity in an era where the line between human and machine-generated content is increasingly blurred. <br />  <br /> As we navigate this uncharted territory, the panel will offer insights into how artists and industry professionals can harness AI responsibly and effectively. We'll discuss strategies for adapting to AI's growing presence in the creative sector, the skills necessary to leverage these tools, and the potential for AI to democratize the arts and empower creators across the globe. <br />  <br /> Whether you’re an artist exploring AI-generated art, a producer leveraging AI for music composition, or a writer integrating AI into your storytelling, this panel is your compass for understanding and capitalizing on AI’s role in the creative process. Join us to envision a future where AI and human creativity coalesce to redefine the boundaries of art and industry.</p>

<p>We are surrounded by invisible radio frequency signals created by human technology like radio, cellular, and satellite. Traditionally, we see these signals through spectrum analyzers. However, the capabilities of existing analysis tools are being outpaced by the rapid modernization of wireless networks and topologies like 5G, IoT, Bluetooth, LoRa, etc. RF is inherently multidimensional, but conventional analyzers display signals in 2D slices, limiting real-world applicability to highly technical users. Emerging technology that combines Augmented Reality displays and AI/ML algorithms is capable of spatializing RF data into its natural 3D location for easier understanding and communication.<br /><br /> This talk will provide an overview of the evolution of RF visualization tools from flat interfaces to immersive ones that can be used to discover and map RF signals and networks. The audience will gain a broad understanding of the emergence of immersive interfaces and how they can be applied successfully to spatial data visualization. Building upon proven UI/UX principles, we will walk participants through challenges with the design and development process, theory behind decisions, and usability issues to overcome in actual deployments. Resulting best practices will be shared openly. Finally, the audience will learn about future applications of these tools and forecasted innovations as the underlying technology matures.</p>

<p>For years, using XR to collaborate on 3D models has been a promise for the future. But with the rise of new devices, new software, and widespread adoption of secure cloud technologies — the "future" has arrived. Join Jay Wright (XR Hall of Famer and Campfire CEO) as he hosts a discussion about the current state of spatial collaboration with two long-time XR champions from key players in the aerospace industry.</p>

<p>It feels like deja vu. 10 years after Valve’s Steam Days 2014 announcement of room-scale VR, and 10 years since Meta (formerly Facebook) acquired Oculus, Apple releases the Vision Pro as the new computing paradigm with immersive photos, video and spatial applications across gaming and other verticals. Apple’s entry in the market, the dominance of Meta’s platform, the evolution of HTC’s Vive offering and Google’s upcoming Android XR/Samsung collaboration sets the stage for the next decade in XR. In this talk we will explore the real opportunities for entertainment IP holders, brands, and creators to engage, not in fleeting trends, but in sustained market opportunities and healthy ROI in XR/spatial.<br />  </p>

<p>Step into the future of construction training with the latest innovation from Somero Enterprises, Inc.: A cutting-edge simulation-based training program for their Laser Screed machines, enhanced by the power of mixed reality technology. This state-of-the-art training solution, developed in collaboration with ForgeFX Simulations, harnesses the Meta Quest-based VR operator training simulator to provide an immersive learning experience. The training simulator marks a significant leap forward for Somero Concrete Institute, offering mixed reality-based operator and service training that prepares trainees for real-world scenarios without the need for the presence of physical equipment. ForgeFX Simulations, known for their custom 3D training simulation software development, has played a crucial role in bringing this application to life, creating a highly immersive, interactive, and engaging training environment. This session, co-presented by Dave Raasakka of Somero Enterprises, Inc., and Greg Meyers of ForgeFX Simulations, will highlight the industry's hurdles and the breakthrough solutions provided by mixed reality technology, discussing how mixed reality is reshaping training methodologies for cost savings, precision, and efficiency. This presentation is a must-see for industry professionals seeking to stay at the forefront of training methods and technologies in leading industry sectors like construction.</p>

<p>Photos and films are more than just our everyday entertainment—they're our gateway to the real world. This talk explores the transition of these familiar formats from 2D screens into immersive viewing experiences.</p> <p>From AI remastering to 3D conversion to native 3D film capture, this talk will showcase how creative thinking and advanced technology enable new storytelling.</p> <p>Discover pioneering use cases in entertainment and documentary that demonstrate the power of films and photos into immersive experiences.</p> <p>The talk will feature exclusive behind-the-scenes look at immersive experiences produced by Emmy-nominated studio TARGO—"JFK Memento", "Behind the Dish","Surviving 9/11" and unreleased titles.</p>

<p>Coming Soon!</p>

<p>Coming Soon!</p>

<p>Coming Soon!</p>

<p>In this session, Dijam Panigrahi and Bhaskar Banerjee, co-founders of GridRaster, will explore how AI and Spatial Computing is reshaping the industrial manufacturing, maintenance and sustainment. The discussion will focus on how Spatial computing, characterized by high precision 3D scanning, scene understanding and precision alignment, bringing value to customers in aerospace, defense, and the wider industrial sphere.</p> <p>A major part of the dialogue will revolve around the integration of Artificial Intelligence (AI) in XR solutions. Panigrahi and Banerjee will highlight their practical applications in fields like automation, robotics, inspection and digital twin scenarios. Mr. Panigrahi and Dr. Banerjee will also walk attendees through the unique advantages of cloud-based architecture, emphasizing its scalability, security, and ability to ensure a seamless digital thread, thereby streamlining the deployment and operation of immersive enterprise applications.</p> <p>The primary goal of the session is to broaden the attendees&#39; understanding of AI-powered Spatial technologies and their current and potential impacts on the aerospace, defense, and other industrial sectors. It&#39;s an invitation for participants to become a part of the ongoing conversation about the practical uses and future possibilities of these innovative technologies.</p>

<p>Join us for this very special panel featuring top creators in XR building AR apps and filters for the world to enjoy. Find out more about their latest projects in a lightning round where they'll each be given only 5 minutes to present in an extended "elevator pitch" sort of format.</p>

<p>Creative Acts uses VR and the Arts across the California prison system to help people radically reimagine their lives, prepare for reentry and disrupt the punitive, damaging prison culture. We will address both the incredible impact the program is having and the very real tech issues that working with headsets inside solitary confinement presents. If your interest is Web 3 or tech on the cutting edge, you won't want to miss this presentation!</p>

<p>Delve into the dynamic intersection of augmented reality and public art as we navigate the intriguing landscapes of contemporary artistic expression. In this exploration, we confront the dichotomy between the democratization of space and the subversive potential of Augmented Reality. Through the lens of Augmented Reality, we examine the conceptual practice of stacking realities, where mundane objects are transformed into monumental installations, echoing the spirit of Dadaism in our modern age. Join me on a thought-provoking journey that challenges conventional notions of art and invites contemplation on the evolving role of technology in shaping our cultural landscape.</p>

<p>Join Ruth Diaz and Molli Aronce for a groundbreaking session exploring the dynamics of conflict and collaboration within Extended Reality (XR). This talk dives into the heart of conflict resiliency, contrasting traditional resolution methods with innovative strategies tailored for the XR domain. Discover the DOT model's transformative approach to converting conflict into opportunities for growth, fostering an inclusive and creative XR community. Learn practical tips for designing conflict-resilient spaces and engaging with conflicts constructively to enhance collaborative efforts and drive change in virtual realities.</p>

<p>There are many amazing XR-related projects going on at universities around the world. Rather than the traditional presentation format, we wanted to give attendees an opportunity to talk with the professionals in charge of these projects and ideas.</p> <p>Between 1:30 - 3:00 pm in Hall A, we'll have 10 roundtables. Each table will be hosted by a professional ready to chat with you about a different topic. Join a discussion and then switch halfway through. (Each discussion will last 40 minutes and then there will be a 10 minute break to swap.)</p> <p>If you join late, that's ok. Just find a table with an open spot and jump in the discussion!<br /><br /> Roundtable Leaders & Topics:</p> <ul><li>Amany Alkhayat - New York Institute of Technology <ul><li>AI Avatars and Intelligent Tutors in Immersive Tech</li> </ul></li> <li>Mary Lee Carter - Parker University <ul><li>XR Scalability in Higher Education</li> </ul></li> <li>Paul Hillman - Grand Valley State University <ul><li>Exploring XR Apps in Education: From Virtual Classrooms to Collaborative Tools</li> </ul></li> <li>Amir Ahmadi <ul><li>Where to start an XR project?  Best practices for Designing and Developing XR Applications</li> </ul></li> <li>Nina Faye Lin & Dr. Sanika Doolani <ul><li>The Intersection of AI and XR - New Opportunities (Generic Topic)</li> </ul></li> <li>David Gainey <ul><li>What do employers need from educators in XR? </li> </ul></li> </ul>

<p>Wouldn't it be amazing to have the VFX Producer of Iron Man's JARVIS meet the CEO of Red 6?  </p> <p>That is exactly what we're going to do, and we welcome you to join us!</p> <p>Shelley Peterson, an XR industry pioneer of XR in aerospace will host these two industry giants, Ian Dawson, VFX Producer of Iron Man's "JARVIS",  and Daniel Robinson, CEO of Red 6, as they meet for the first time on the AWE Main Stage.  </p> <p>It's anyone's guess on where the conversation will go, but we are highly likely to contemplate the question "Is JARVIS becoming real".</p>

<p>This panel gathers several key thought leaders representing the Mayor’s Office of The City of L.A, LA-based Arizona State University and LA Trade Tech College to discuss immersive XR projects happening around town. The discussion will be led by Kathleen Cohen, Tech Humanist and XR Strategist who has brought these brilliant minds together to reflect the current perspectives of local programs.</p> <p>The City of L.A. uses innovative technologies to address a wide variety of real-world challenges. Dawn Comer and Rachel Kornak from the Mayor’s Office of Finance, Operations and Innovation will discuss several initiatives that focus on providing equitable access to City services, reducing the digital divide, supporting small businesses, training youth for jobs of the future and advancing digital transformation of government services. </p> <p>Ryat Yezbick of LA-based Arizona State University Narrative and Emerging Media program (NEM), directed by Nonny de la Peña, is launching several city-wide initiatives that seek to harness the power of immersive media through co-creative strategies with local residents across Los Angeles. NEM initiatives will provide skills and jobs training for participants in immersive XR technologies while helping residents restore blighted spaces in their neighborhoods, connect across political divides, and build greater platforms for inclusion through XR and haptics technologies. </p> <p>With over 30 years of dedication, Professor Marcela Oliva has revolutionized LATTC's Architectural and Environmental Design program. She developed the nation's largest Digital Twin/Virtualization BIM/GIS System, aligned with National Intelligence Standards. Her expertise in Omniverse/Metaverse/Digital twins and their impact on social mobility is widely recognized, establishing her as a trailblazer in her field and AIA Presidential Award Educator of the year 2023. Marcela was also honored as the Los Angeles Business Journal DEI Non-Profit Organization of the Year, making significant contributions to various fields in LA.</p>

<p>This talk will discuss how industry leaders like STMicroelectronics, Meta, EssilorLuxottica, Corning and many others are coming together to create an ecosystem of hardware, and the associated software and firmware, to enable the AR mass market.  This includes the development of standards and protocols that can drive faster adoption of devices and products.    </p>

<p>In today's rapidly evolving digital landscape, businesses are seeking innovative ways to deliver immersive experiences to their audiences. This talk will explore how multimodal approaches, specifically the use of both Pixel Streaming and NVIDIA CloudXR, are driving the widespread adoption of real-time immersive experiences.</p> <p>Through compelling case studies, we will illustrate how businesses have successfully started with Pixel Streaming on our platform and subsequently transitioned to CloudXR streaming experiences. These examples will highlight the strategic benefits of adopting a multimodal approach, demonstrating enhanced user engagement and expanded reach.</p>

<p>Create products that are innovative and adaptable for the future by learning how to predict and integrate emerging technological trends into your game and product development.  </p> <p>Join this expert panel as they discuss practical strategies for designing games that are not only relevant today, but will resonate in the future tech landscape. </p> <p>Topics of discussion:</p> <ul><li>Methods and tools for forecasting future technological trends.</li> <li>Practical strategies for embedding these insights into current game and product design.</li> <li>Approaches to ensure games and products remain adaptable and relevant in the face of technological shifts.</li> </ul><p>Benefits for Participants:</p> <ul><li>Actionable insights and strategies for designing games and products with a future-focused perspective.</li> <li>Understanding how to incorporate future tech trends into current development processes.</li> <li>Opportunities for knowledge exchange with industry experts and peers.</li> <li>Enhanced skills in creating products that are innovative and adaptable for the future.</li> </ul>

<p>Join Athena Demos and Scarlett Kim as they present actionable strategies for enriching human experiences in the XR omniverse. Attendees will learn how to adapt techniques from large-scale events and theatrical productions to foster engagement and connectedness in XR, leaving with practical tools to create impactful digital experiences. This talk also discusses how to build communities in the metaverse that strengthen real-world communities.</p> <p>Demos and Kim will draw on their projects as diverse case studies of immersive environments where physical and digital realities intersect. Demos breaks down key elements to the community building success of BRCvr, an official virtual Burning Man experience and other award-winning projects. Kim discusses her work with Culture House Immersive building a national ecosystem of original and licensed immersive experiences, and other location-based and XR projects focused on collective impact.</p>

<p>This talk narrates the story of the development of VRROOM, a metaverse platform dedicated to concerts and liveshows. Antony Vitillo, who has led the development of the platform since the first day, will tell you how a new social XR platform comes to life, from its inception to its launch, going through the difficulties of design and development. The speaker will mention the hurdles his team had to face and the solutions that have been found, which will be useful pieces of advice to follow for people who want to create their own metaverse platform.</p> <p>In a moment when the "metaverse" still sounds like an obscure theoretical word, this talk offers useful insights on how it is to be practically building it.</p>

<p>Join us as we share the practical insights gained from our experiments in applying Generative Artificial Intelligence to XR Prototyping. In this talk, we'll walk you through our hands-on experiences and findings of our exploration of the potential of AI in various aspects of XR development, including design, 2D art, 3D model creation, animations, audio, and code generation. Through our journey, we'll highlight both the opportunities and challenges encountered, offering a realistic perspective on the integration of generative AI into XR prototyping workflows. And yes, in the spirit of full disclosure, we admit: even this abstract was crafted with the help of an AI companion! So, whether you're a developer, designer, or simply curious about the future of XR, this session aims to provide actionable takeaways and spark discussions on the practical applications of Generative AI.</p>

<p>The explosive growth in head-mounted displays has fueled applications in the medical/surgical world as seen from the multiple approvals from the Food and Drug Administration. Join Jim Melzer for a discussion of the many applications currently emerging in the medical/surgical field. These range from simple, non-surgical assessments, to remote collaboration, to physician/patient education to pre-surgical planning and rehearsal to real-time surgical assistance using augmented reality imagery overlay. This talk will focus on the benefits being realized, the range of display requirements for the various applications, the commercially available products that can meet these challenges, and where improvements can provide additional benefits to the patient and medical professional.</p>

<p style="margin-bottom:16px;text-indent:0px;"><span style="font-size:small;"><span style="background:#ffffff;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span><span style="word-spacing:0px;"><span style="white-space:normal;"><span><span><span><span style="font-size:12pt;"><span style="font-family:'Segoe UI', sans-serif;"><span style="color:#000000;">“Entrepreneurship is just an exercise in not hyperventilating,” says Cynthia Maller. Join her as she takes us inside a transformative journey, charting Walmart's ascent from having virtually no customer-facing 3D capabilities to scaling the operation to serve the largest retailer in the world. She offers a unique window into the challenges faced, the strategies employed, and the innovation that has set a new standard in retail visualization. Immerse yourself in this captivating narrative of the nexus of technology and creativity, and the value of persistence, bravery, and vision in achieving big dreams.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p style="text-indent:0px;"><span style="font-size:small;"><span style="background:#ffffff;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span><span style="word-spacing:0px;"><span style="white-space:normal;"><span><span><span><strong><span style="font-size:12pt;"><span style="font-family:'Segoe UI', sans-serif;"><span style="color:#000000;">In this presentation, you'll explore:</span></span></span></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <ul style="background-color:#ffffff;color:#222222;font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-weight:400;letter-spacing:normal;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;" type="disc"><li style="color:#000000;background:#FFFFFF;margin-left:15px;"><strong><span style="font-size:12pt;"><span style="font-family:'Segoe UI', sans-serif;">The Genesis:</span></span></strong><span style="font-size:12pt;"><span style="font-family:'Segoe UI', sans-serif;"> Starting from scratch—how Walmart recognized the potential of 3D technology to transform retail and the initial steps taken to pioneer this new capability.</span></span></li> <li style="color:#000000;background:#FFFFFF;margin-left:15px;"><strong><span style="font-size:12pt;"><span style="font-family:'Segoe UI', sans-serif;">Challenges Overcome:</span></span></strong><span style="font-size:12pt;"><span style="font-family:'Segoe UI', sans-serif;"> Navigating the hurdles of technology adoption in a massive retail environment and the solutions that turned barriers into opportunities.</span></span></li> <li style="color:#000000;background:#FFFFFF;margin-left:15px;"><strong><span style="font-size:12pt;"><span style="font-family:'Segoe UI', sans-serif;">Strategic Innovations:</span></span></strong><span style="font-size:12pt;"><span style="font-family:'Segoe UI', sans-serif;"> Specific strategies and technologies employed to develop and enhance Walmart’s 3D capabilities, setting a new industry standard.</span></span></li> <li style="color:#000000;background:#FFFFFF;margin-left:15px;"><strong><span style="font-size:12pt;"><span style="font-family:'Segoe UI', sans-serif;">Impact and Outcomes:</span></span></strong><span style="font-size:12pt;"><span style="font-family:'Segoe UI', sans-serif;"> The tangible benefits that Walmart's 3D innovations have brought to customers and the company, including enhanced customer experiences and increased sales.</span></span></li> <li style="color:#000000;background:#FFFFFF;margin-left:15px;"><strong><span style="font-size:12pt;"><span style="font-family:'Segoe UI', sans-serif;">Lessons in Leadership:</span></span></strong><span style="font-size:12pt;"><span style="font-family:'Segoe UI', sans-serif;"> Insights into leading a tech revolution within a corporate giant—what it takes to drive change and inspire a team towards a common vision.</span></span></li> <li style="color:#000000;background:#FFFFFF;margin-left:15px;"><strong><span style="font-size:12pt;"><span style="font-family:'Segoe UI', sans-serif;">Future Visions:</span></span></strong><span style="font-size:12pt;"><span style="font-family:'Segoe UI', sans-serif;"> A look ahead at the future of retail technology and how Walmart plans to continue its leadership in innovation.</span></span></li> </ul>

<p>There are many amazing XR-related projects going on at universities around the world. Rather than the traditional presentation format, we wanted to give attendees an opportunity to talk with the professionals in charge of these projects and ideas.</p> <p>Between 1:30 - 3:00 pm in Hall A, we'll have 10 roundtables. Each table will be hosted by a professional ready to chat with you about a different topic. Join a discussion and then switch halfway through. (Each discussion will last 40 minutes and then there will be a 10 minute break to swap.)</p> <p>If you join late, that's ok. Just find a table with an open spot and jump in the discussion!<br /><br /> Roundtable Leaders & Topics:</p> <ul><li>Amany Alkhayat - New York Institute of Technology <ul><li>AI Avatars and Intelligent Tutors in Immersive Tech</li> </ul></li> <li>Mary Lee Carter - Parker University <ul><li>XR Scalability in Higher Education</li> </ul></li> <li>Paul Hillman - Grand Valley State University <ul><li>Exploring XR Apps in Education: From Virtual Classrooms to Collaborative Tools</li> </ul></li> <li>Amir Ahmadi <ul><li>Where to start an XR project?  Best practices for Designing and Developing XR Applications</li> </ul></li> <li>Nina Faye Lin & Dr. Sanika Doolani <ul><li>The Intersection of AI and XR - New Opportunities (Generic Topic)</li> </ul></li> <li>David Gainey <ul><li>What do employers need from educators in XR? </li> </ul></li> </ul>

<p>Coming Soon!</p>

<p>How can schools reach students who are coming from overseas or who might be the first in their family to attend college? Existing virtual college tours often focus on history and facilities, but fail to capture the personal experiences of students. Our student-led virtual campus tours enable prospective students to experience the campus in the shoes of current students. This "by students, for students" approach provides an authentic window into student life. Our tours use multimodal engagement to provide a rich, immersive experience in a VR headset or web browser. Users can listen to stories, visually traverse the campus, and tap on locations of interest to reveal additional information. High-resolution 3D models of the campus are created using Matterport’s LiDAR camera and geospatial AI. This talk shares lessons for creating virtual tours that speak to a diverse, global audience.</p>

<p>In this presentation, Tian will discuss the potential of XR as a transformative solution for the complex issues faced by the AEC industry. The presentation will consist three parts: 1. Understanding the customer base 2. XR Opportunities 3. Start small by tackling specific user pain points with scalable solutions. The recently announced Autodesk Workshop XR will be used as an example with references to other notable XR products in the market such as Microsoft Mesh and Meta Horizon. The AEC industry as a targeted customer base is characterized by its intricacy, and depending on the project size, can have a highly complex working pipeline. For product designers, the goal is to alleviate customer pain points. However, they often encounter limitations such as hardware restrictions, limited resources, and competitive pressure. This presentation explores strategies for designing XR products that seamlessly integrate into the AEC workflow, which enhances productivity. This presentation will provide valuable insights into the use of XR in the AEC industry, with Autodesk Workshop XR serving as the primary case study. Attendees should leave confident that the knowledge learned will be a helpful XR design reference to enhance the application of XR in the AEC industry.</p>

<p>As XR and AI become increasingly intertwined, we have the potential to augment human cognition in a way that was previously impossible. Dr. Stefanie Hutka, neuroscience-PhD-turned-UX-leader, will discuss the future of user experiences at the intersection of XR and AI, drawing from the latest research on cognitive science, human-computer interaction, and a decade of experience leading UX research for spatial computing product launches. Dr. Hutka will examine the cognitive implications of increasingly embodied interactions, systems that can anticipate and adapt based on your context and emotional state, and the delegation of increasingly advanced “thinking tasks” to AI-powered spatial computing devices. At the end of this talk, you’ll be equipped with a new product development framework to help unlock, rather than replace, human capabilities, tools to guide problem framing, ideation and product evaluation, and design principles to help us build more useful, usable spatial computing systems.</p>

<p>Dive into the synergy between XR technology and nursing training. Discover how developers can craft innovative solutions to enhance nurses' patient care skills, streamline communication in simulations, and promote critical thinking in a safe, controlled environment. This talk is a call to action for XR developers to collaborate closely with nurses, addressing significant educational challenges through intuitive, secure, and efficient technology. Be part of the transformation in nursing education, fostering better outcomes for future healthcare professionals.</p>

<p>At AWE EU 2023 in Vienna, the Innovation Girls took the stage and shared their amazing works to reshape the fast-fashion industry. These young women have transformed from newbies to metaverse creators and startup founders. They won the AWESOME Award at AWE and now you can find out what they've been up to since last October. </p>

<p>The Metaverse Standards Forum 3D Asset Interoperability Domain Group along with the Alliance for Open USD (AOUSD) are enabling cooperation between the USD and glTF communities to build synergies and reduce overlaps, gaps, fragmentation, and industry confusion. Developers building tools and platforms with USD and integrating the popular glTF standard will share the state of these 3D initiatives and how they can benefit each other. Join us to explore expanding the scope of 3D asset definitions to include behaviors, sound, physics, and scene composition and discuss how different standards organizations, open source projects, and commercial companies are converging towards a shared material representation for the open metaverse.</p>

<p>Step into the future of storytelling with our panel discussion, "Master Immersive Filmmaking: A Guide to Craft Better Spatial Video for Apple Vision Pro & Meta Quest 3". Join spatial influencer, YouTuber Hugh Hou and award-winning immersive filmmaker Keeley Turner, as they explore cutting-edge techniques and technologies reshaping the film and entertainment landscape. Dive deep into the art of creating immersive narratives, mastering three dimensional space, and the intricacies of cinematic storytelling using the latest spatial computing on both Apple Vision Pro and Meta Quest. Hugh and Keeley will discuss their various successful projects with Meta and strategies that work on their most recent VR Films including Blackboxtv presented Tale of Terrors (Webby 2024 nominations) and Ocean of Light (PGA 2024 nominations). Learn from their insider perspective on where spatial filmmaking is going and how big brands like Apple and Meta define the distribution landscape and revenue structure for immersive films.</p> <p>Whether you're a seasoned filmmaker, XR developer or an aspiring storyteller, this discussion will unravel the secrets behind crafting stories that transcend traditional boundaries. Don't miss the opportunity to gain insights, tips, and inspiration from the forefront of cinematic innovation. It's time to redefine storytelling with Spatial Computing.</p>

<p>Across the world, cultural heritage sites hold layers of stories that are often overlooked or unseen. How might these hidden narratives be revealed using Augmented Reality (AR)? At Santa Clara University, the monuments, buildings, and Mission Church highlight the Catholic heritage of our campus, but almost no recognition exists for the Ohlone Native Americans who continue to steward the land the university was built on since time immemorial. Together with the Muwekma Ohlone Tribe, our cross-disciplinary team launched the Thámien Ohlone AR tour, a webAR campus-wide tour that leverages Niantic’s 8th Wall and Lightship VPS to reveal these invisible histories and spur visitors to question which stories get recognized and how. This talk describes challenges and opportunities for creating large-scale AR experiences for social justice that are accessible to mass audiences. Drawing on our experience creating the Thámien Ohlone AR tour, we provide lessons for leveraging AR to transform the engagement with cultural heritage sites.</p>

<p>Learn how social AI can transcend traditional gaming boundaries, fostering empathy and shared experiences among players, presenting a vision for the future of gaming where social AI is a transformative force.<br />  <br /> The session is aimed to be valuable for attendees interested in the intersection of AI, gaming, and community building, offering a nuanced perspective on how social AI can redefine the gaming landscape. It invites participants to consider the broader implications of AI in gaming, not just as a tool but as a catalyst for innovation and connection.</p>

<p>Learn how upcoming battery charging trends can improve consumer experience and accelerate AR/VR adoption by enabling faster charging while also improving battery life and safety. The talk will discuss a specific example of how this improved performance can be achieved and why it works.</p>

<p>For Pfizer, “Time is Life,” and by being “Digital-First,” we take advantage of XR and AI technologies to transform the way healthcare is delivered. </p> <p>We are always trying to produce medicines at light speed and scale up production at a high pace to meet global demand and reach billions of patients. As a result, the current manufacturing processes on our production shop floors need to be optimised, and our workforce needs to be assisted in making better decisions.</p> <p>Join our session on how the Pfizer PGS Digital Manufacturing Smart Factory Technology Team leverages XR, Gen AI, and traditional AI to overcome these obstacles and bring medicines to the world at lightning speed.</p>

<p>In a world where the pursuit of "fun" often seems elusive and subjective, understanding the universal elements that make something truly enjoyable becomes a powerful tool for creators. This session dives into the essence of fun. Identifying what makes something fun lets the creator see beyond old tropes and derivative content and allows them to unlock innovative, memorable, and even groundbreaking ideas. This talk will explore the intrinsic elements that universally contribute to the fun factor, enabling creators to navigate the creative landscape with a newfound confidence. Attendees will gain insights into how the principles of fun can be applied across various mediums, but also tackle creating fun content and products.</p>

<p>Over the last 100 years, technology has changed our world. Over the next decade, the convergence of spatial computing and artificial intelligence will transform our reality. In this session, XR pioneers Alvin Graylin and Louis Rosenberg will discuss the issues raised in their new book, Our Next Reality, about the future of computing and the impact that artificial intelligence and immersive media will have on society. This session, like the book, will be structured as a dialog on whether the new world we're creating will be a technological utopia or an AI-powered dystopia and will give guidance on how to aim for the best future we can. At the end of the session we will also provide a handful of predictions about the future of computing generated by a group of XR experts who deliberated as real-time collective intelligence. It should be enlightening.</p>

<p>Join us for the AWE USA 2024 Wrap-Up before heading back to all corners of the globe. You don't want to miss this special time as we celebrate spatial reality and bring the 15th annual AWE to a close with the Best in Show Awards.</p>