Ashleigh Miller
Sr Program Manager & 3D SME
Amazon
Ashleigh (Ash) Miller is an artist and 3D subject matter expert, specializing in photorealistic rendering for augmented reality and web real-time. Currently she is Program Manager for Amazon Imaging 3D, the team which standardizes, produces, and provides content to Amazon’s various 3D CX worldwide. Ash has focused on a variety of internal infrastructure and standardization initiatives, and is now managing the infrastructure and educational projects needed in order to support Amazon sellers and vendors in the use of their own 3D content across the site. Beginning in 2020 she served as Co-chair for the Khronos Group's Certification and Validation Technical Sub-Group, until the launch of the Viewer Certification program in late 2021. In addition to her work in eCommerce, Ash stays connected to her roots in fine art, directing and consulting on interdisciplinary performances and installations which combine music, performance, visual multimedia, and experimental technology.
https://www.linkedin.com/in/ashmakesart/
Ashleigh Miller
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3:25 PM-4:20 PM
Room 102B
Retail & Marketing
Jun 18
Room 102B

PANEL: Rendering Believable 3D Assets for E-Commerce

Daniel Frith - London Dynamics
Ashleigh Miller - Amazon
Jane Rawnsley - Avataar
Eric Chadwick - DGG
<p>3D assets can offer extraordinary return on investment for retailers and brands, but success requires realism. The colors and materials that exemplify your brand must shine through across different platforms, lighting environments, and scenes. Instead, 3D assets often look indefinably wrong. In this session, experts from the Khronos 3D Commerce Working Group will demystify the barriers to realism in e-commerce. Panelists will explain why accurate physical representations sometimes slide into the uncanny valley, including which colors and materials are most challenging to render in 3D and why. Then, they’ll introduce new, standards-based approaches to rendering realistic 3D objects. Panelists will explore best practices for tone mapping, materials rendering, and viewer selection that can help support visual consistency across e-commerce applications using glTF and PBR. Attendees will learn best practices for creating truly reusable assets, freeing marketing departments to alter lighting and create new scenes without the frustration of lost visual fidelity. These techniques also enable the addition of new materials and colors with minimal manual adjustment, empowering brands to extract more value out of every 3D asset. Learn the new rules for efficiently producing glTF 3D assets that support increased add-to-cart rates, reduced returns, and higher customer satisfaction.</p>

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