Bernie Yee
CEO & Executive Producer
Windup Minds
Bernard Yee is currently the CEO and co-founder of Windup Minds, a VR/MR games startup. In the almost 9 year at Oculus/Meta Reality Labs, he has been the Senior TPM on AR games and consumer experiences on Project Nazare; Executive Producer on the Oculus REX, the team behind the seminal VR experiences for multiple generations of hardware: Dreamdeck (showcasing final shipping optics and tracking), Toybox (exploring social presence in a shared VR space), Farlands (a launch game for the Rift), Prologue (an introduction to VR for the GearVR), First Contact (hand presence via the Oculus Touch controllers), First Steps (Quest launch standalone VR playable) and proof of experiences using Quest hand tracking technologies. Bernie has worked in the game industry on a wide variety of games and genres in both development and publishing roles at PopCap (lead producer on Plants vs Zombies 2 and Peggle 2), and Bungie (Destiny). Prior to moving to Seattle, Bernie worked at Harmonix (Rock Band), Atari and Sony Online Entertainment (EverQuest). He also taught game design and production at the Columbia University School of Engineering and Applied Sciences.
https://www.linkedin.com/in/bernardyee/
Bernie Yee
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1:00 PM-1:25 PM
Room 101B
Gaming, Entertainment & Media
Jun 18
Room 101B

Decoding Play: Navigating the Terrain of Toys, Puzzles, and Games in XR

Bernie Yee - Windup Minds
<p>Oculus's Quest launch was built on the premise that games drive early adoption of general computing devices. We think this will be similarly true for MR (and eventually, AR).</p> <p>The allure of AR (and MR) is to mimic physical play affordances from the real world to the simulated; so many product proposals literally replicate physical toys and puzzles - and conflate them with games.</p> <p>This talk will disambiguate toys, puzzles and games, so you know what you're building, what to expect from audiences, and chart a clearer roadmap to engagement, retention, and delight.</p> <p>We will also talk about what makes a game 'better' in MR, and 'only possible' in MR - with the premise that those experiences are the ones that will capture imagination and drive adoption - the way Beat Saber did for VR. It will draw upon experiences from both Meta's VR work and AR Glasses work.</p>

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